Bentley in Asia: From Performance to Personalisation
In this episode, we explore how Bentley is redefining luxury under new CEO Frank-Steffen Walliser — with a strategy rooted in substance, not slogans. From hybrid launches at Auto Shanghai to bespoke fleets in Macau and a growing Bentley Home presence in China, the brand is aligning with Asia’s shift toward quiet confidence, design precision, and emotional performance.

Bentley is rewriting its Playbook.

Exploring ‘Luxury in Asia’—market trends, consumer behaviour, and industry insights.

I’m Matthias Weiskopf, a luxury retail professional with over a decade of experience in the automotive industry, specialising in Asian markets. With expertise in luxury management, customer-centric strategies, and digital business transformations, I offer a global perspective on how luxury adapts to new consumer expectations and technological shifts.

This channel features audio versions of my posts, sharing insights on luxury trends, market dynamics, and innovations in the Asian luxury sector.

Bentley is rewriting its Playbook.

'Luxury in Asia' by Matthias Weiskopf