Ultra-luxury just shifted gear. Bugatti Residences in Dubai lists a 2-bed at USD 5.2 m and a sky-mansion at USD 204 m — a 39× spread that turns property into a brand trophy. In this quick brief I unpack the car-lift perks, the loyalty logic, and the rising wave of Porsche, Aston Martin, and Bentley homes and ask if Asia is ready to live inside its favourite marques.

Would you live in a Bugatti?

Exploring ‘Luxury in Asia’—market trends, consumer behaviour, and industry insights.

I’m Matthias Weiskopf, a luxury retail professional with over a decade of experience in the automotive industry, specialising in Asian markets. With expertise in luxury management, customer-centric strategies, and digital business transformations, I offer a global perspective on how luxury adapts to new consumer expectations and technological shifts.

This channel features audio versions of my posts, sharing insights on luxury trends, market dynamics, and innovations in the Asian luxury sector.

Would you live in a Bugatti?

'Luxury in Asia' by Matthias Weiskopf