Off the Yak project out now: https://smarturl.it/off_the_yak

https://www.whamtour.com/

Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Many artist come straight into the game defining themselves. They either make their own genre or fit into one perfectly. Bleeding through the genre lines, Scotch Plains, New Jersey native Ronnie Eriic's humble spirit and positive vibes intrigue you on knowing more about the guy behind the scar. 

Deriving from a church driven family, Ronnie Eriic grew up singing in the choir and learning to play the drums. His niche for music sparked a passion in him to further his career while attending Florida A&M University. This is where he and three other students formed the popular Tallahassee rap group LOTD (Leaders of The Dreamers). From there, Ronnie began to perfect his craft. Performing at various open mic nights became his thing, eventually allowing him to perform for larger audiences like his Alma Mater and FSU. After gaining a few supporters, Ronnie Eriic was invited to open for artists like Currency and Pac Div. 

"I always felt everyone had a calling in this world but it's up to that person to find it, my calling was music. I wanted to drop out of college so bad, but I had to finish for my parents so I kept practicing with that same passion while grinding to graduate."

In 2014, his versatile style followed him to Atlanta, GA. This is where he dropped his debut single "Don't Play" which is circulated through google play, iTunes, Spotify and other music outlets. Ronnie Eriic captured the minds of ATLiens during his first in town performance at the Harlem Nights Ultra Lounge during the A3C music conference.

While growing as an artist, his lyrics remain relatable. Ronnie Eriic merges through the music industry, setting his standards higher with each 16. The timeless nature of his music gives listeners something to feel. Ronnie Eriic's vivid lyricism helps illuminate both his heart and soul to his growing fan base.

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