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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

The Official Soundcloud of Highbridge the Label recording artist, Don Q.

Approaching 2021, B-Lovee dedicated himself. “My hunger for rap was different last year. Now, it’s really there.” He closed the year with a self-released EP, Cortlandt Baby. Across six unique tracks, B flexed his range. The melodic “Hero” chronicled an unlikely path to success, while “Only One” showed a rapper with a standout flow. “People will see what you’re doing and try to do it too,” says the artist who is intent on being original and outmaneuvering the copycats. This summer, B-Lovee further separated himself from the pack with “IYKYK.” Grabbing melodic elements from Wayne Wonder’s 2003 hit “No Letting Go,” B rapped about his command of the block. In September, the seven-figure streaming song was broadcast on HOT 97 and hit Apple Music playlists, including The New New York, New In Hip Hop, and The Plug. As the track thrives on TikTok and Shazam, “IYKYK” was praised by Pitchfork and Lyrical Lemonade.

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