Mac's List

Check out the podcast on Macslist here: (⁠https://www.macslist.org/?post_type=podcasts&p=16289&preview=true⁠) 
Your story is your most powerful job search tool, yet most candidates fail to use it effectively. According to Find Your Dream Job guest Levi Gaytan, job seekers without personal narratives appear formulaic and forgettable to hiring managers. Stories create connections, showing employers why you're applying and how your past experience relates to their needs. Levi's approach uses two frameworks: SWOT analysis (strengths, weaknesses, opportunities, threats) and VRIO (value, rarity, imitability, organization). He says effective stories follow a simple formula: before, action, result, and then why it matters to the employer. Every experience contains transferable skills – parenting demonstrates leadership, driving for Uber shows resourcefulness. Rather than weak language like "supported," use strong action words like "led" and "directed." Success comes from authentic self-reflection and conducting informational interviews to truly understand what employers need, rather than simply matching resume buzzwords to job descriptions.


About Our Guest:
⁠Levi Gaytan⁠ is an HR leader, speaker, and community builder. 


Resources in This Episode:
⁠Connect with Levi⁠ on LinkedIn. ⁠Portland Human Resources Management Association⁠


How Your Story Can Transform Your Job Search, with Levi Gaytan

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16291&preview=true) 

Job searching involves invisible emotional labor that can quietly erode your confidence and self-worth. According to Find Your Dream Job guest Alondra Canizal Hsu, constant rejection and uncertainty cause job seekers to question their value, especially when they don't receive feedback or explanations. BIPOC, first-generation, and immigrant professionals face additional challenges through code-switching and navigating spaces not originally designed for them, often feeling pressure to minimize their cultural identity. The emotional toll manifests as self-doubt about accomplishments, comparison with others on social media, and attributing rejections to personal failings rather than market realities. Alondra recommends building both formal and informal support networks – from family cheerleaders to professional "boards of directors" who can advocate and connect you with opportunities. She emphasizes tracking small wins throughout the process, setting boundaries to protect your mental health, and remembering that ghosting and rejection aren't personal attacks. Managing emotional labor requires acknowledging these feelings as normal, seeking community support, and maintaining perspective on what you can and cannot control in an unpredictable job market.

About Our Guest:

Alondra Canizal Hsu is a career strategist and the founder of Soluna Career Consulting. 

Resources in This Episode:
Connect with Alondra on LinkedIn and Instagram.
Soluna Career Consulting

Navigating the Emotional Labor of a Job Search, with Alondra Canizal Hsu

Check out the podcast on Macslist here: (⁠https://www.macslist.org/?post_type=podcasts&p=16287&preview=true⁠) 
Career pivots during uncertain times can lead to unexpected opportunities. Find Your Dream Job guest Mitch Kutin successfully transitioned from fitness gym operations manager to university recruiter, navigating the shift from hands-on physical work to a professional office environment. After experiencing a poor culture fit at one company, Mitch learned that researching an organization's culture matters as much as its role requirements. His successful strategy involved meticulous organization – tracking applications, tailoring resumes for specific positions, and analyzing success rates. Mitch stresses that today's high-volume environment requires persistence and treating rejection as a numbers game. Don't limit yourself geographically, as expanding the search radius significantly increases opportunities. Success comes from thorough company research, customized applications over easy-apply features, and systematic tracking with self-reflection throughout the process.
About Our Guest:
⁠Mitch Kutin⁠ is a recruitment specialist at the ⁠University of Oregon⁠. 
Resources in This Episode:
⁠Connect with Mitch⁠ on LinkedIn. To learn more about Mitch Kutin’s job search, visit ⁠macslist.org/stories⁠.


One Hire at a Time: Mitch Kutin’s Job Search Success Story

Check out the podcast on Macslist here: (⁠https://www.macslist.org/?post_type=podcasts&p=16293&preview=true⁠) 
Most job searches lack direction because people can't answer a fundamental question: What specific work would actually energize you? According to Find Your Dream Job guest Theresa White, career clarity means more than understanding your skills and values — it requires knowing which specific roles genuinely excite you and feel realistic to pursue. Without this clarity, job seekers resort to applying broadly for any available position, leaving their professional networks unable to offer targeted assistance.
Theresa identifies three barriers that keep people stuck: analysis paralysis from endless worksheets that never translate into action, the sunk cost fallacy that traps them in unfulfilling careers due to the time and money already invested, and simply not knowing how to move from abstract career advice to concrete next steps. Her Career Clarity Formula centers on distinguishing between skills you're good at and skills that energize you, then using informational interviews to test whether specific roles truly align with what makes you come alive.
About Our Guest:
⁠Theresa White⁠ is the founder of ⁠Career Bloom⁠. 
Resources in This Episode:
⁠Connect with Theresa⁠ on LinkedIn⁠Career Bloom Coaching⁠










How To Get Clear About Your Career, with Theresa White

Check out the podcast on Macslist here: (⁠https://www.macslist.org/?post_type=podcasts&p=16295&preview=true⁠) 
The job market feels tighter than ever, but according to Find Your Dream Job guest Scott Thompson, you can still get hired faster by avoiding common mistakes and making strategic choices that help you stand out from the competition. Scott shares that today's hiring takes nearly two weeks longer than during 2022's peak, with available jobs dropping 40% as quit rates have plummeted to one-third of Great Resignation levels. While healthcare, accounting, and finance continue growing, HR, marketing, and IT have pulled back significantly.
Most job seekers respond by sending more applications, but Scott argues this "spaghetti at the wall" approach backfires. His strategy centers on a powerful statistic: 86% of job seekers land positions through networking and referrals, while only 14% succeed through blind applications. Scott recommends aligning your LinkedIn profile with your resume since recruiters search there first, customizing summaries and cover letters for specific roles, and demonstrating both competence and genuine enthusiasm in interviews by answering two key questions: "Can you do the job?" and "Will you do the job?"
About Our Guest:
⁠Scott Thompson⁠ is the managing director of ⁠Lexicon Solutions⁠.
Resources in This Episode:
⁠Connect with Scott⁠ on LinkedIn
⁠Lexicon Solutions⁠




How to Stand Out in a Competitive Market, with Scott Thompson

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16297&preview=true) 

Making the shift from military service to the civilian workforce isn’t easy. According to Find Your Dream Job guest Angie Condon, one of the biggest challenges is letting go of rank structures and moving from a team-first mindset to advocating for your own career growth. Angie highlights common mistakes veterans make when entering the civilian job market, including not preparing early enough, relying on military hierarchy in corporate settings, and struggling to clearly communicate their value to employers.

Her advice is to start your job search at least a year before leaving the military, take advantage of transition assistance programs, and connect with veteran-focused employee resource groups. Angie also stresses the importance of finding an employer whose values align with your own. Veterans may need to accept an initial step down in responsibility, but their strong leadership skills, reliability, and discipline often set them up for rapid advancement. With the right approach, Angie says, veterans can turn their military experience into a powerful advantage — and often rise more quickly than their civilian peers.

About Our Guest:

Angie Condon is the senior military relations manager at Western Governors University.

Resources in This Episode:
Connect with Angie on LinkedIn

How to Land a Civilian Job After Military Service, with Angie Condon

Check out the podcast on Macslist here: (⁠https://www.macslist.org/?post_type=podcasts&p=16299&preview=true⁠) 
Perfectionism can quietly hold your job search back. According to Find Your Dream Job guest Tanya Romaniuk, one of the biggest challenges is waiting until everything feels “just right” before taking action. Tanya highlights common pitfalls perfectionists face, including overthinking applications, delaying outreach, and letting fear prevent progress. Her advice is to start small, take imperfect actions, and focus on progress over polish.
Tanya suggests flipping the script on your inner critic, practicing interview prep with friends or mentors, and building confidence through experience rather than waiting to feel 100% ready. She also stresses the importance of recognizing when your standards are realistic versus unhelpful. With the right approach, Tanya says that practicing imperfection will build your confidence and skills, and also get you closer to the work that truly fits you.
About Our Guest: 
⁠Tanya Romaniuk⁠ is a career counselor at ⁠Portland State University⁠. 
Resources in This Episode:
⁠Connect with Tanya⁠ on LinkedIn


Practice Imperfection in Your Job Search, with Tanya Romaniuk

Check out the podcast on Macslist here: (⁠https://www.macslist.org/?post_type=podcasts&p=16357&preview=true⁠) 

Generative AI makes it easy to create resumes and cover letters, but it also makes your application sound just like everyone else’s. Find Your Dream Job guest Gina Riley says relying on AI alone won’t help you stand out in today’s market. Instead, she encourages job seekers to focus on storytelling, showing the results you’ve achieved and the unique value you bring to employers.
Gina shares how to use AI wisely, not as a shortcut, but as a support tool for shaping stronger applications and tailoring them to specific roles. She explains why mass applications rarely pay off, why thoughtful customization matters, and why networking and referrals remain important. By building relationships, highlighting results, and positioning yourself as the obvious solution to an employer’s problem, you’ll stand out in ways that AI-generated materials never can.


About Our Guest:
⁠Gina Riley⁠ is an executive career strategist and the author 
Check out Gina’s book, ⁠Qualified Isn't Enough: Develop Your Story. Land the Interview. Win the Job⁠.

Resources in This Episode:

⁠Connect with Gina⁠ on LinkedIn


AI Can’t Make You Stand Out in Your Job Search, with Gina Riley

Check out the podcast on Macslist here: (⁠https://www.macslist.org/?post_type=podcasts&p=16301&preview=true⁠) 

Taking time away from work can feel risky, but Find Your Dream Job guest Katrina McGhee says a career break is often a smart move. She explains why intentional time off — whether planned or unexpected — can help you recover from burnout, realign with your values, or pursue long-delayed life goals. Katrina also shares why employers are increasingly supportive of breaks and how you can position yours as an advantage in your job search.

Katrina recommends starting with a clear purpose statement and designing your break around what you most want from the experience. She covers practical steps, such as setting goals, planning finances, and allowing space for both decompression and reentry. With the right approach, Katrina says, a career break won’t hold you back. It can renew your energy, build your confidence, and set you up for long-term success.

About Our Guest:
⁠Katrina McGhee⁠ is a sabbatical coach who helps professionals turn a career break into a strategic advantage. Check out Katrina’s book, Taking A Career Break For Dummies
Resources in This Episode:⁠Connect with Katrina⁠ on LinkedIn


Why a Career Break Is a Smart Move, with Katrina McGhee

According to one estimate, 80% of employers Google candidates before inviting someone in for a job interview. What will people see when they Google you? Photos from your college spring break trip to Mexico or an up-to-date LinkedIn page? What impression will you create online? That you&rsquo;re the life of the party or an accomplished professional? 
Using social media in your job hunt isn&rsquo;t only about playing defense. Facebook and other personal accounts can make a big positive difference in your career.
This week on &ldquo;Find Your Dream Job&rdquo; Mac talks with Joshua Waldman, CEO and founder of Career Enlightenment, about how to use social media in your job search. Joshua is the author of Job Searching With Social Media For Dummies, and he&rsquo;s also written for Forbes, Huffington Post, Mashable and the International Business Times. Joshua&rsquo;s career blog, CareerEnlightenment.com, won the About.com Reader&rsquo;s Choice Award for Best Career Blog 2013. When he&rsquo;s not writing, Joshua presents keynotes, trainings and breakout sessions around the world.
In this 28-minute episode you will learn:

Why your online profiles matter
Tactics to leverage LinkedIn, Facebook and Twitter in your job search and career
How to improve your online profiles and use them effectively 
Common mistakes professionals make with social media
How to appropriately send &ldquo;cold call&rdquo; requests on LinkedIn 
A free tool to clean-up your social media accounts

This week&rsquo;s guest:
Joshua Waldman (@joshuawaldman | LinkedIn)CEO &amp; Founder Career EnlightenmentPortland, Ore.
Listener question of the week: 

I'm thinking about asking to connect with someone on LinkedIn. The problem is -- I've never actually met them. Is this ok to do?

Do you have a question you&rsquo;d like us to answer on a future episode? Please send your questions to Cecilia Bianco, Mac&rsquo;s List Community Manager at cecilia@macslist.org.
Resources referenced on this week&rsquo;s show:

Scrubber.social
Viral cat video (Psycho Cat Beats Up On Vet) from former colleague, Jennie Day-Burget
CareerEnlightenment.com
Job Searching With Social Media For Dummies
Free InMail Templates
LinkedIn Profile Grading App
&ldquo;Nasty LinkedIn Rejection Goes Viral&rdquo; 
Land Your Dream Job in Portland (and Beyond) - 2016 Edition

If you have a job-hunting or career development resource resource you&rsquo;d like to share, please contact Ben Forstag, Mac&rsquo;s List Managing Director at ben@macslist.org.
--
Thank you for listening to Find Your Dream Job. If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support! 
Opening and closing music for Find Your Dream Job provided by Freddy Trujillo, www.freddytrujillo.com.

Ep. 017: The Social Media Job Search

More than 10 million Americans work for nonprofits today. Even the Great Recession couldn&rsquo;t stop growth in this sector. According to the federal government, the number of nonprofit jobs increased by 18% between 2000 and 2010. And that trend shows no sign of slowing down in the near future.
And while the demand for skilled nonprofit workers is huge, it&rsquo;s often be difficult for established professionals to transition into this sector. It can be a challenge to frame skills developed in the profit world in a way that resonates with nonprofits. Plus, there&rsquo;s a huge amount of diversity within the nonprofit space.
This week on Find Your Dream Job, Mac talks with Marcia Ballinger, an executive recruiter for nonprofit organizations and co-author of The 20-Minute Networking Meeting. Marcia shares her tips for how professionals in the private sector can make the jump into a nonprofit career. She believes it&rsquo;s all about fit; you need to find the type of nonprofit--and a role within that nonprofit--that aligns with your skills, passions, and professional narrative.
In this 33-minute episode you will learn:

Why so many people want a nonprofit career
The multiple paths into the nonprofit sector
How to find the best &ldquo;nonprofit fit&rdquo; for your professional background
Why you need to get specific and focussed in your nonprofit job search
How to manage salary and benefit expectations when you move into the nonprofit space
The role of passion and values in a nonprofit career

This week&rsquo;s guest:
Marcia Ballinger, Ph.D. (@marciaballinger | LinkedIn)Co-founder and Principal at Ballinger | Leafblad, Inc.Co-author, The 20-Minute Networking MeetingMinneapolis, Minn.
Listener question of the week:&nbsp;

I&rsquo;m currently hunting for a job in the nonprofit space. I&rsquo;ve recently saw an opening where the job duties perfectly align with my skills and professional interests; unfortunately I&rsquo;m not really passionate about the organization&rsquo;s mission. How should I address the &ldquo;passion&rdquo; issue during my interview?

Answering our question this week is Aubrie De Clerck, principal at Portland-based Coaching for Clarity. If you have a question you&rsquo;d like us to answer on a future episode, please contact us at communitymanager@macslist.org.
Resources referenced on this week&rsquo;s show:

ASAE: The Center for Association Leadership
Ballinger | Leafblad, Inc.
The 20-Minute Networking Meeting
Aubrie De Clerck - Coaching for Clarity
Land Your Dream Job in Portland (and Beyond) - 2016 Edition

If you have a job-hunting or career development resource resource you&rsquo;d like to share, please contact Ben Forstag, Mac&rsquo;s List Managing Director at ben@macslist.org.
Thank you for listening to Find Your Dream Job. If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support!
Opening and closing music for Find Your Dream Job provided by Freddy Trujillo, www.freddytrujillo.com.&nbsp;
&nbsp;
&nbsp;

Ep. 023: How to Switch from a Corporate to Nonprofit Career

Most Americans begin work full-time after high school or college and hope to retire at age 65 or older. That doesn&rsquo;t mean, however, that we remain in the workplace continuously for 40-plus years. Along the way, many of us will stop working outside the home to care for children, parents, or other family members. You may also choose to take time off for yourself, to explore the world, or get clear on what you want from life.
Whatever your reason for putting your career on hold, one day you will likely be ready to go back to work. Jumping back into the professional world after a prolonged absence can be difficult; and the challenge grows proportionally to the time you've been away from&nbsp;the workforce.
This week on Find Your Dream Job, we&rsquo;re talking about how to return to work at any age. Our guest is Kristin Schuchman, a career coach who works with professionals in transition, whether they&rsquo;re changing careers, starting businesses, or re-launching into the workforce. As a mother who returned to school after age 40, she is especially attuned to the needs of midlife professionals in transition.
In this 33-minute episode you will learn:

How your professional priorities may shift and change when you take time off work
How to talk about and frame time off with prospective employers
Why volunteering is a crucial part to stepping back into the workforce
How to manage expectations when going back to work
Tips for getting clear about what you want to do when you return to work

This week&rsquo;s guest:
Kristin Schuchman (@aportlandcareer | LinkedIn)Career Counselor and Solopreneur Marketing CoachVicki Lind &amp; AssociatesPortland, Ore.
Listener question of the week:&nbsp;

I paused my career for several years to raise my children. How should I explain that gap on my resume? What&rsquo;s the best ways to frame this experience with a potential employer?

Answering our question this week is Aubrie De Clerck, principal at Portland-based Coaching for Clarity. If you have a question you&rsquo;d like us to answer on a future episode, please contact us at communitymanager@macslist.org.
Resources referenced on this week&rsquo;s show:

Reboot Your Life: Energize Your Career and Life by Taking a Break
Find The On-Ramp | Working Mother
Vicki Lind &amp; Associates
Strong Interest Inventory
Myers Briggs Type Indicator
Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time
Aubrie De Clerck | Coaching for Clarity
Find Your Dream Job in Portland (and Beyond)

If you have a job-hunting or career development resource resource you&rsquo;d like to share, please contact Ben Forstag, Mac&rsquo;s List Managing Director at ben@macslist.org.
--
Thank you for listening to Find Your Dream Job. If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support!
Opening and closing music for Find Your Dream Job provided by Freddy Trujillo, www.freddytrujillo.com.
--
TRANSCRIPT BELOW:
Mac Prichard:
This is Find your Dream Job, the podcast that helps you get hired, have the career you want and make a difference in life. I'm Mac Prichard your host and publisher of Mac's List. Our show is brought to you by Mac's List and buy your book, Land your dream job in Portland and Beyond. To learn more about the book and the updated version that we published on February 1st, visit macslist.org\book.
Ben Forstag::
Hey Mac, so, I've been involved in this iteration of the book and I know that you had a first edition that was out before I started working at Mac's List. I've always kind of wondered, what inspired you guys to write this book?
Mac Prichard:
It was our readers of our blog that really drove this Ben. We wanted to share our best advice from the blog, especially the insider tips from more than dozen local experts. We had readers tell us they didn't have time to weigh through three of years of blog post. We as you know,...

Ep. 024: How to Return to Work at Any Age

A dream job is one that perfectly fits your abilities, passions, preferred working habits, and lifestyle needs. As such, the first step in finding the perfect job is understanding yourself and knowing exactly what you're looking for in your career.
On this 5-minute bonus episode of Find Your Dream Job, Linda Williams Favero, career coach and program director at the University of Oregon Alumni Career Services Office, shares the questions you should ask yourself before you start looking for a job. She&nbsp;reads "It's All About You, Knowing Yourself is the First Step in the Job Search Process", her contribution to our book,&nbsp;Land Your Dream Job in Portland (and Beyond).
If you&rsquo;re looking for more advice on how to stand out as a stellar job candidate,&nbsp;check out Land Your Dream Job in Portland (and Beyond). The updated Mac's List guide&nbsp;gives you all the tools you need to identify, find, and land rewarding work.&nbsp;
Thank you for listening to Find Your Dream Job. If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support!
---
Full Transcript
Mac Prichard:&nbsp;&nbsp;&nbsp;
This is Find You Dream Job. The pod cast that helps you get hired, have the career you want and make a difference in life. I'm Mac Prichard, your host and publisher of Mac's List.
On today's bonus episode, we're sharing exclusive content from our new book, Land Your Dream Job in Portland and Beyond. Land Your Dream Job in Portland and Beyond compiles job search tips and career management tools into one simple easy to read guide. It's the definitive tool kit for anyone looking for meaningful work. The book also includes special contributions from an array of job search experts and today you'll hear from one of them.
Here's Linda Williams Favero, program director at the University of Oregon Alumni Career Services Office reading her contribution, It's All About You, Knowing Yourself is the First Step in the Job Search Process.
Linda Williams Favero:&nbsp;
I encourage you to answer the following questions to begin your own self assessment process. First, what do you do best? What are your skills, knowledge and competencies acquired through education and experience of all kids, whether it's employment, volunteer work, life experience and so on? They represent your principle assets in the job market. So, an important part of communicating your value is correctly identifying and labeling these skills. Also, your personal characteristics or adaptive skills are inborn or developed early in life. They can include abilities, talents or predisposition to certain career directions. Third, your accomplishments or the things you've done that you are most proud of.
Next, what do you like to do? Your interest should help shape your professional objective which should be something you are interested in as well as something you are good at. In addition, your values or your core beliefs about what is the most important in life that usually evolves slowly and may change across your life. Next, consider what are your priorities in life. These are your personal preferences or things that might relate to location, schedules and income. Your professional objective should be consistent with your career vision and lifestyle needs. Also, your motivation. Consists of the drivers or needs that propel you along in your chosen career direction such as a sense of accomplishment, the satisfaction of being part of a team or the desire to travel.
Next, where do you fit? Although you may appreciate a good wage, you should also consider many other factors especially when you're working in Portland. First, culture. Do you want a clear line of command or something less hierarchical? Wellness. Does the company offer yoga, encourage noon time runs, discount at gym memberships? Global opportunities. Do you like to travel to the far reaches of the planet or hang close to home? Workspace. Have you dreamed of the...

BONUS: Knowing Yourself is the First Step in the Job Search Process

These days none of us need to be told that change is the one constant in the workplace. Our job responsibilities change regularly--and so do our careers. The old model of climbing the corporate ladder or sticking with one profession for life is giving way to more fluid, transient, and cross-sector careers.
Just 27% of college graduate have a career related to their major. And the average American worker switches jobs--if not entire careers--every 4.4 years.
So how do you create career stability in a constantly changing job market? By pivoting.
This week on &ldquo;Find Your Dream Job,&rdquo; we talk about career pivots with with Jenny Blake, a coach for professionals and organizations looking navigate change. Jenny defines a career pivot as &ldquo;a methodical shift in a new related area, based on what&rsquo;s already working&rdquo; and encourages job seekers to continually refocus on their strengths and passions.
In this 31-minute episode you will learn:

Why changing jobs every few years is the new normal
Why you should be doubling down on your professional strengths
How to manage your pivot in four phases: plant, scan, pilot, and launch
How to avoid professional stagnation and career crises
Why even unsuccessful career pivots lead to unexpected, positive rewards

This week&rsquo;s guest:
Jenny Blake (@jenny_blake | LinkedIn)Principal, Jenny Blake EnterprisesAuthor of Pivot: The Only Move that Matters Is Your Next&nbsp;and Life After College: The Complete Guide to Getting What You WantNew York, N.Y.
Listener question of the week: 

I've recently had an interview with a prospective employer but after several weeks, I haven't heard back from them. How do I appropriately follow-up with the company?

Answering our question this week is Dawn Rasmussen, Chief Resume Writer at Portland-based Pathfinder Writing and Career Services. If you have a question you&rsquo;d like us to answer on a future episode, please contact us at communitymanager@macslist.org.
Resources referenced on this week&rsquo;s show:

14 Ways to Tell if It&rsquo;s Time To Quit Your Job | Forbes.com
Pivot: The Only Move that Matters Is Your Next
Life After College: The Complete Guide to Getting What You Want
JennyBlake.me
Strengths Finder 2.0
Pathfinder Writing and Career Services
Pivot Podcast
Mindset: The New Psychology of Success

If you have a job-hunting or career development resource resource you&rsquo;d like to share, please contact Ben Forstag, Mac&rsquo;s List Managing Director at ben@macslist.org.
Thank you for listening to Find Your Dream Job. If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support!
Opening and closing music for Find Your Dream Job provided by Freddy Trujillo, www.freddytrujillo.com.
--
Transcript
Mac Prichard:
This is Find Your Dream Job, the podcast that helps you get hired, have the career you want, and make a difference in life. I'm Mac Prichard, your host and publisher of Mac's List. Our show is brought to you by Mac's list and by our book, "Land Your Dream Job in Portland and Beyond." To learn more about the book and the updated edition that we published on February 1st, visit MacsList.org/book.
Ben Forstag:
Hey, Mac.
Mac Prichard:
Hey, Ben. How are you?
Ben Forstag:
I'm doing great. As our listeners might now, the book comes in 3 editions. We've got a paperback, a digital version for your Kindle, iPad, or Nook, and we've got a PDF version that you can view online. I'd mentioned before that the paperback version is our best seller, but the PDF version is really popular, too.
Mac Prichard:
What I hear from our readers who buy the PDF is they not only enjoy the book, but they get with it a set of videos, an audio interview, and tips sheets and checklists that you can use to turbocharge your job hunt. You can find a complete list of all the extra resources that come with the PDF on the website, but they include things like a salary...

Ep. 025: How to Make a Career Pivot

LinkedIn is a vital part of any serious job search or recruitment. Smart job hunters use LinkedIn to tell a compelling professional story, document accomplishments, and show what they can do for others. A vast majority (94-97%) of recruiters and employers use the platform to find candidates who have the right skills, experience, and connections.
This week on &ldquo;Find Your Dream Job,&rdquo; we talk with Arnie Fertig, a career coach and LinkedIn expert, on how to use this platform to find a job. Arnie knows what recruiters on LinkedIn are looking for. He shares practical tips for building a compelling, eye-catching profile, as well as strategies for building rewarding professional relationships on LinkedIn.
In this 35-minute episode you will learn:

Tools for making your LinkedIn profile look polished and professional
How recruiters use LinkedIn and what they&rsquo;re looking for in your profile
Strategies for attracting recruiters and potential employers with your profile
Why you need to be speaking in the first person (using &ldquo;I&rdquo;, &ldquo;me&rdquo;, and &ldquo;my&rdquo; on LinkedIn)
What NOT&nbsp;to include in your LinkedIn profile

This week&rsquo;s guest:
Arnie Fertig &nbsp;(@jobhuntercoach | LinkedIn)Principal, JobHunterCoach.comBoston, Mass.
Listener question of the week: 

What should my LinkedIn title be if I&rsquo;m currently unemployed?

Answering our question this week is Dawn Rasmussen, Chief Resume Writer at Portland-based Pathfinder Writing and Career Services. If you have a question you&rsquo;d like us to answer on a future episode, please contact us at communitymanager@macslist.org.
Resources from this week&rsquo;s show:

JobHunterCoach.com
Find Your Dream Job Ep. 017 - The Social Media Job Hunt
World Bad LinkedIn Photo Day | Mathys+Potestio
7 Tips to Make Sure Your LinkedIn Picture Is Helping, Not Hurting, Your Prospects | Entrepreneur.com
The Ultimate Guide to Social Media Image Sizes | Social Media Examiner
Pathfinder Writing and Career Services
Your Career Begins With What You Wear | LinkedIn
Land Your Dream Job in Portland (and Beyond)

If you have a job-hunting or career development resource resource you&rsquo;d like to share, please contact Ben Forstag, Mac&rsquo;s List Managing Director at ben@macslist.org.
--
Thank you for listening to Find Your Dream Job. If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support!
Opening and closing music for Find Your Dream Job provided by Freddy Trujillo, www.freddytrujillo.com.
--
FULL TRANSCRIPT
Mac Prichard:
This is find your dream job a podcast that helps you get hired and have the career you want and make a difference in life. I am Mac Prichard your host and publisher of Mac&rsquo;s List. Our show is brought to you by Mac&rsquo;s List and by our book Land your Dream Job in Portland and Beyond. To learn more about the book and the updated edition that we published on February 1, visit macslist.org/book.
Ben Forstag:
Hey Mac been here I have a question for you.
Mac Prichard:
Fire away Ben.
Ben Forstag:
We have an audience for a podcast that goes across the country and indeed around the world.
Mac Prichard:
I understand we are huge in China.
Ben Forstag:
We are big in China and we even have some listeners in Iran and I&rsquo;m going to put out my call again if you&rsquo;re listening to us in Iran please send me an e-mail I would like to hear your story. The reason I bring this up if I&rsquo;ve gotten e-mails from several of our listeners asking whether our book is only appropriate for people looking for a job in Portland.
Mac Prichard:
That&rsquo;s a great question we are Portland is our home town and we are very proud of it. Much of the information in the book is aimed at Portlanders it reflects our strength. You&rsquo;ll find that if you do read the book that it&rsquo;s valuable to anybody looking for work. There are eight chapters and they take...

Ep. 026: How to Make Your LinkedIn Profile Irresistible to Recruiters

Mac’s List is the premier career development resource for connecting passionate, creative professionals to meaningful and socially impactful work in Oregon and SW Washington.

Ep. 017: The Social Media Job Search

Mac's List

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