This article, written in a lighthearted tone, bridges the gap between marketers and data analysts. It emphasizes the importance of collaboration between these two departments for successful marketing campaigns.
The article outlines common mistakes marketers make when it comes to data. 

These mistakes include:
1.	Launching campaigns without proper goals or target audience research.
2.	Misinterpreting correlations for causation when analyzing data.
3.	Ignoring data altogether and relying on guesswork.
4.	Getting bogged down in excessive data analysis.
5.	Neglecting the human element and emotional connection in marketing messages.

The article stresses the importance of market research, both through partnering with market research firms and conducting internal research, to understand customer needs and market trends. It also highlights the value of data analytics in guiding marketing efforts.
By working together and leveraging the strengths of both data and creativity, marketers and data analysts can craft targeted and impactful marketing campaigns.


Confessions of a Data Analyst - The Most Common Mistakes Marketers Make (and How to Avoid Them)

Maction Consulting