Many solo entrepreneurs waste money on marketing strategies that aren’t aligned with their business goals. In this episode, we tackle the common issue of putting the "cart before the horse" in marketing and how to avoid this costly mistake. Learn how to prioritize the right tactics for your stage of business and ensure your efforts lead to real growth. If you're feeling like your marketing investments aren’t paying off, this episode will help you course-correct.

Read the full blog article at https://vickywu.us/is-your-marketing-cart-before-the-horse-how-solo-entrepreneurs-can-avoid-wasting-money-on-the-wrong-strategies/

#EntrepreneurMarketing #MarketingStrategy #AvoidCostlyMistakes #BusinessGrowth #SoloEntrepreneur

📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆

Connect with us to continue your marketing towards a $million or ask your marketing questions:

Facebook: www.facebook.com/vickywu.us
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Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn

Special thanks to my son Trevor for creating our theme music.

Vicky Wu Marketing's Album

How Solo Entrepreneurs Can Avoid Wasting Money on the Wrong Strategies

In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innovation and customer loyalty.&nbsp;

Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager

Let us extend a warm welcome to Prof. William Pietersen as he joins us on our podcast.

Prof. William Pietersen, a Rhodes Scholar from South Africa, holds a distinguished career spanning law, international business, and academia. After earning his scholarship to Oxford University and practicing law, he transitioned to an international business career, serving as CEO of multibillion-dollar companies including Lever Foods, Seagram USA, Tropicana, and Sterling Winthrop's Consumer Health Group.

In 1998, Prof. Pietersen joined Columbia Business School as Professor of the Practice of Management, where he specializes in strategy and leadership during times of change. His innovative Strategic Learning framework has become a cornerstone of Columbia's executive education programs and is widely adopted by leading global organizations.

Prof. Pietersen has served as a teacher and advisor to numerous global companies, including Aviva, Bausch & Lomb, Boeing, Deloitte, Ericsson, ExxonMobil, Novartis, SAP, and the Girl Scouts of the USA, contributing his expertise to drive transformative growth and leadership excellence.

In this episode, Prof. William Pietersen will share profound insights from his widely acclaimed book, "Leadership - The Inside Story: Time-Tested Prescriptions for Those Who Seek to Lead."
Through engaging anecdotes and evidence-based advice, this episode offers actionable ideas for becoming an impactful leader. Key takeaways include applying Darwin’s theory to competitive strategy, the importance of asking the right questions, mastering nonverbal communication, learning from simple walks, building trust through five key traits, and understanding transparency from life with a pet dog. Prof. Pietersen describes these as “ideas with energy,” designed to inspire and guide leaders in practice, making this a must-read for anyone aspiring to lead effectively.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Prof. William Pietersen has graciously granted permission to share insights from his book, “Leadership - The Inside Story: Time-Tested Prescriptions for Those Who Seek to Lead”, on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Leadership Secrets Revealed: Insights from Prof. William Pietersen's Acclaimed Book

With U.S. interest rates back to “normal” levels, fixed income investors face a landscape many haven’t seen in years. This week on the Basis Points podcast, Kevin Flanagan is joined by Jim Bianco, President of Bianco Research to cover how blending active and passive bond strategies — now more accessible through ETFs — may help navigate this evolving environment. 
 
Basis point: 1/100th of 1 percent. 
Bianco Research Fixed-Income Total Return Index: The Bianco Research Fixed Income Total Return Index seeks to outperform a comparable baseline neutral portfolio of fixed income securities.

A Normal Rate Setting Calls for Active Passive/Fixed Income

A list of studies from the end of the 20th century about the future of our world. Full of interesting ways to make our world a better place. 

Part 1 - Future Visions.

Jared LaMantia shares how FitLab revolutionizes fitness with a unique multi-brand approach. From relays and studios to cutting-edge home equipment, FitLab meets customers where they are and helps them achieve their goals. 

Marketing Fitness at Every Stage | Growth League Podcast ft. Jared LaMantia, CMO at FitLab

Have you considered the resources needed for your computing work? Beyond the creation and delivery of electricity, there is a tangible cost associated with building or utilizing data. &nbsp; The journey of bringing your organization's values to life begins with you. Significant changes take time—sometimes years or more. One effective way to drive innovation is by integrating continuous questioning into your daily work. Engaging in conversations about topics that affect your business and industry keeps you informed, enabling you to navigate both the challenges and opportunities that arise. &nbsp; In this BOLD Business Podcast, you'll discover how to confront fear and continue moving forward. Expressing business values is an evolving process, and you'll learn about the transformative power of disruption through innovation. A key part of fostering innovation is scrutinizing what your company does today and finding a balance between growth and sustainability when faced with challenging technological hurdles. Embracing the risks associated with purposeful work and aligning your team with a shared goal can lead to remarkable outcomes.&nbsp; &nbsp; Join  as she chats with , CEO &amp; Co-Founder at . They explore how to leverage technology to tackle complex business challenges.&nbsp; &nbsp; -------------------- &nbsp; Are you looking to achieve your long-term growth goals with ease? If so, consider the . This unique program is designed to help business owners like you make informed decisions and take the next best step for your business. With a personalized workflow, you will be able to work more strategically on your business and achieve the results you desire. &nbsp; --------------------  You can get in touch with Jess Dewell on ,&nbsp;  or .

The Power of Purpose for Long-Lasting Organization

This week on China of Tomorrow, Liqian Ren breaks down what's happening with China's economy and what the latest U.S. tariffs could mean for the markets. Liqian also dives into the ongoing trade tensions between the two countries and shares potential solutions for investors and advisors on how to navigate the current economic climate.

U.S.-China Trade Relations and Tariff Implications

♪ Spotify → https://open.spotify.com/artist/5Q29sjkzCQhXLzE0UJKbcU?si=OOxGh0CpR5qTrUDaz12abw
♫ Buy me a coffee → https://ko-fi.com/kevincoem/

I love the fact that there are 3 versions of "Strategy" out there so far, and each one of them has something that makes it unique, so I thought I could combine what I like the most about each track. That's how I came up with the idea to work on this remix, as I wanted it to include Megan Thee Stallion's rap verse but also the bridge section from the original demo.

I thought synth-pop would suit these vocals, so I created this instrumental having both Ariana Grande's "yes, and?" and Addison Rae's "Aquamarine" in mind, as I love both songs and that's the kind of vibe I wanted for this remix. I hope you'll like it as much as I do!

Acapella tracks made by me.

☆ Some FAQ:
・How did you make this?
Extracting the vocals from the original song it's the first step and I usually do that at moises.ai, unless the result doesn't sound too good, in which case I'd look for an acapella track on YouTube and I'd credit the channel where I found it. Then I go to Tunebat to check the BPM, and after that I just start composing music taking inspiration from whatever genre I think it might suit the song!

・Are you taking remix requests?
Not really, but suggestions are always welcome!

・Can I use this remix somewhere else?
As long as you properly credit me and you don't make any kind of profit out of it, sure!

・Can I get the instrumental or use it somewhere else?
No, I'm sorry but it's a work of my own that I don't want to share nor see others using it. Thank you for understanding.

···············································································
More info:
♪ Website → https://www.kevincoem.com
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♪ Twitter → https://www.twitter.com/kevincoem
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Strategy

TWICE _ Strategy -all versions- (synth-pop mix) ♪ @kevincoem

Alexa Lombardo, Fractional CMO, Consultant &amp; Strategic Advisor with a career background at the&nbsp;Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven marketing tips on the Shiny New Object Podcast - including how not to overly rely on data without qualitative analysis! How can brands get more real customer feedback and understand culture better? By getting out of the office, which Alexa explains how to do through the use of AI. Let your GPT assistants streamline tasks and free up time for more meaningful work. Find out how on the full podcast.

Episode 272 / Alexa Lombardo / alxyz / Fractional CMO, Consultant & Strategic Advisor

In The Unaccountability Machine: Why Big Systems Make Terrible Decisions and How the World Lost Its Mind, Dan Davies examines why companies and governments systematically generate outcomes that everyone involved claims they do not want.

Davies is an economist, writer, and former investment banker known for his insightful analysis of finance, corporate governance, and decision-making systems. He has written extensively on topics such as financial fraud, accountability in organizations, and the intersections of economics and management. His latest book combines cybernetics theory and real-world examples to explain how decisions are increasingly made not by accountable individuals, but by systems.

In his conversation with Martin Reeves, chairman of the BCG Henderson Institute, Davies describes the pathologies of failing decision-making systems, explains why we tend not to learn from past mistakes, and outlines why he worries that AI might not improve our capability to make decisions unless we carefully redesign decision systems to tap its potential.

Key topics discussed: 

[01:03] Unintended outcomes generated by decision-making systems
[07:08] What we can learn from the theory of cybernetics
[09:49] Pathologies of failing information systems
[11:49] Why we make the same mistakes again and again
[14:41] How AI may impact decision-making
[16:39] Steps toward improving our decision-making systems

***

About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

The Unaccountability Machine with Daniel Davies

As expected, the Fed delivered a 25-basis point rate cut at the December FOMC meeting, but what comes next is far from clear. This week on the Basis Points, Kevin Flanagan discusses why future rate moves depend on shifting economic signals and why the Fed’s definition of “neutral” may be evolving. 

Basis point: 1/100th of 1 percent. 


Fed Watch: A 25bp Stocking Stuffer

Bismillah... 
Saat ini, kita hidup di era di mana informasi melimpah ruah, atau yang disebut dengan information overload. Semua orang bisa membuat konten tanpa perlu izin atau melewati lembaga sensor. 

Internet yang sifatnya terbuka memungkinkan siapa saja untuk mengunggah apa saja. Tidak peduli siapa mereka atau di mana mereka berada, selama mereka memiliki perangkat seperti smartphone dan akses internet, mereka bisa memproduksi dan menyebarkan konten mereka.

Di satu sisi, ini adalah hal positif karena semua orang memiliki daya ungkit yang sama untuk menyebarkan informasi. Saya, misalnya, bisa membuat podcast ini dan menyampaikan opini saya dengan bebas. Tidak ada aturan baku tentang bagaimana podcast harus dibuat.

Podcast ini, seperti yang Anda dengar sekarang, adalah monolog dari saya yang sudah berlangsung selama ratusan episode. Saya tidak perlu meminta izin kepada siapa pun untuk memulai. Saya hanya merekam, mempublikasikan, dan jika ada yang mendengar, alhamdulillah.

Jika tidak, itu tetap menjadi pelajaran berharga bagi saya.

Namun, di sisi lain, melimpahnya konten ini juga membawa tantangan tersendiri. Bagaimana kita menyaring informasi yang benar-benar relevan dan bermanfaat? Ketika setiap hari ada jutaan konten baru yang diunggah ke platform seperti YouTube, Instagram, atau blog, rasanya mudah sekali untuk merasa kewalahan.

Dalam episode kali ini, saya tidak akan membahas bagaimana melawan information overload, tetapi bagaimana memanfaatkannya untuk keuntungan kita, terutama dalam konteks bisnis.

Berselancar Memanfaatkan Lautan Konten - Ep. #114

How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church &amp; Dwight, who shares her shiny new object as storytelling with data, but in a different way than you might expect...

Episode 273 / Caitlin Dodd / Church & Dwight / Director of Marketing, Specialty Hair Care

Embracing challenges is an essential part of your journey. Every experience you go through equips you for the unique work you're destined to do. Often, your initial vision evolves into something you could never have anticipated when you finally launch. &nbsp; Building meaningful connections with a dedicated group of supporters makes it easier to navigate the rollercoaster of ups and downs that life throws your way. It's often in moments of discomfort that you unearth your true potential. Discover what ignites your passion and fills your spirit, and let that be your guiding light as you forge ahead and continue to grow. &nbsp; In this inspiring episode of UNCHARTED,  sits down with , Founder of . Together, they explore the transformative power of personal growth, and the profound impact of deep, authentic relationships on our success. Listen in as they discuss how to harness your energy, embrace new challenges, and allow your most cherished values to steer you on your path.&nbsp; &nbsp; -------------------- &nbsp; Are you looking to achieve your long-term growth goals with ease? If so, consider the . This unique program is designed to help business owners like you make informed decisions and take the next best step for your business. With a personalized workflow, you will be able to work more strategically on your business and achieve the results you desire. &nbsp; --------------------  You can get in touch with Jess Dewell on ,&nbsp;  or .

UNCHARTED: Why Relationships Are Crucial To Success

House Captain jumped on the airwaves this morning with Omone Ugbone, a strategist at R/GA by Design and Chaj Arunasalam, a freelance strategist working across sport who left the Premier League to build his own agency.

They talk Strat Tape, culture, strategy, 2025 (9) and everything in between. Then, friend of House Captain and rising star, JXMESC jumped on the mic to close out the set with some unreleased tracks.

House Captain - 20/12/24 [Voices Radio]

How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,&nbsp;

Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation

Rinse FM Podcast

1985 Music presents Strategy - 23 December 2024

Jessica Dewell facilitates leader discussions, has conversations about current problems and needs, and interviews guests about what it means to develop people and solutions effectively – today.

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

Brought to you by Global Management Consultancy, we are committed to driving innovation and excellence in the business community. All content Copyrighted 2024 by Global Management Consultancy.

For more information about our past and upcoming podcasts, please click here:https://www.deepakbbhatt.com/businesstalk

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. 

Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.

If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.

Marketing tech is the most powerful force in commerce today.

The ‘Shiny New Object’ Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.

Singer-songwriter from Spain. Formerly a Japanese-language pop artist, currently self-managing an independent career combining both original music and song remixes.

Inspiring and thought-provoking conversations with leading thinkers about influential ideas on business, technology, economics, and science. Hosted by Martin Reeves, Chairman of the BCG Henderson Institute, and Philipp Carlsson-Szlezak, Global Chief Economist of BCG.

For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Macro commentary and expert-led discussions highlight what’s happening now in fixed income investing, so you can prepare for what’s next.

Investing involves risks including loss of principal. This material represents the opinions of the participants at a specific time and is not intended to forecast future events or guarantee future results and should not be relied upon as investment advice. Kevin Flanagan is a registered rep of Foreside Fund Services, LLC.

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget.  I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.

Your Favourite DJ's Mom's Favourite Station.

Broadcasting live from Coal Drops Yard, London Tues-Sun 11-11

We want to know when, how and why our guest small business owners experienced growth and scale. Regardless of how that growth was initiated, we are interested to hear about how it happened, what they did to handle it and their tips and tricks for re-creating it based on experience.

We also key in on stories about Team Leadership and Personal High Performance Habits. We want to hear about both, based on our guest's experience because oftentimes success here serves as the foundation for business growth.

Welcome to the China of Tomorrow podcast, hosted by WisdomTree's Director of Modern Alpha, Liqian Ren. Tune-in now to discover our on-the-ground insights and high level analysis on emerging markets from China to India and Beyond.

Investing involves risks including loss of principal. This material represents the opinions of the participants at a specific time and is not intended to forecast future events or guarantee future results and should not be relied upon as investment advice. Liquian Ren is a registered rep of Foreside Fund Services, LLC.

New tracks tagged #strategy