Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI.
Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it increases customer value.
While AI promises to have a huge impact on technology generally and marketing technology specifically, a revolution is happening in the MarTech space that will demand the attention of marketing leaders everywhere. And that is a process of detangling the tech mess many organisations find themselves in today.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For

Each week, TrinityP3 curates the TrinityP3 for FIVE newsletter, which gives you the five things you should read this week. The newsletter is a digest that comes every Sunday and gives you five minutes of reading to prepare you for the week ahead.

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Colourful Characters is a program hosted by Anton Buchner. Each podcast aims to motivate and inspire you to stop and connect with more people in your local community. You may just be amazed at their extraordinary stories. The conversations explore passions, interests and colourful stories of people that Anton has taken the time to unearth and listen to. Hope you find them as fascinating as Anton does. Let's reconnect communities one conversation at a time.