Marketing

At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions – to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles.

Back in mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by marketing, and the many challenges facing marketing, media and advertising today.

The popularity of the Managing Marketing podcast, which you can follow on SoundCloud or iTunes, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts and then flows around topics of interest to the guest.

In January 2020 we launched the first book of those conversation to acknowledge TrinityP3’s 20th year in business and to celebrate those marketers and advertising professionals who contribute to making marketing great.

Read more about the book here 
https://www.trinityp3.com/marketing-management-book/

Conversations in Managing Marketing - The Book

Ashton Bishop, CEO of StepChange returns to Managing Marketing to talk with Darren on the relentless pace of change and the impact on categories, organisation and their marketing. They explore the drivers, the effect of change fatigue and explore the benefits of embracing change and the opportunities it creates on a personal and organisational level.

https://www.trinityp3.com/2016/06/disruptive-effect-of-change-on-organisations/

Ashton Bishop And Darren Discuss The Disruptive Effect Of Change On Organisations

Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime experience and an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in rewarding agencies for the value they create.

https://www.trinityp3.com/2017/04/advertising-agency-business-model/

Andrew Reeves And Darren Talk About The Challenges Facing The Advertising Agency Business Model

Scott Hagedorn, CEO of the world’s fastest growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making.

https://www.trinityp3.com/2017/09/complexity-increasing-media-market/

Scott Hagedorn And Darren Chat About Dealing With The Increasing Complexity Of The Media Market

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides.

https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/

Nick Law And Darren Chat About Creativity In A Digital Age

LANGUAGE WARNING: Mark Ritson is well known for his course language, which is reproduced here in full. If you find course language offensive please do not proceed any further.

Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing. Find out more on the Mini MBA here at https://mba.marketingweek.com/

https://www.trinityp3.com/2018/11/mastering-marketing-principles/

Mark Ritson And Darren Discuss The Importance Of Mastering Marketing Principles

Sandra Wiles is the Head of Partnerships & Integration at The Media Store. Here Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that needs to go with taking on sponsorship opportunities to leverage and maximise the value and performance across the whole organisation and for all stakeholders involved.

https://www.trinityp3.com/2019/05/importance-leveraging-optimising-sponsorships/

Sandra Wiles And Darren Chat About Leveraging And Optimising Sponsorships

Professor Philip Kotler is a writer, author, academic and one of the most influential people in modern marketing.
The so-called “father of modern marketing” helped create the template for marketing today. His 1967 text book Marketing Management introduced much needed rigour to the discipline. He also helped popularise the 4Ps of marketing, while his definition of the core purpose of marketing is used as much in 2019 as ever.
In this wide-ranging interview, Kotler discusses:

-  Brand purpose and the key to differentiation 
- The biggest influence on his career
- Why he didn’t become a CMO
- The problem with capitalism
- The limitations of mass marketing

Marketing Week Meets: Philip Kotler

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine