Cheryl Sing, founder of an Australian charity called The Laptop Initiative, a charity focused on bridging the digital divide by providing laptops to those in need, including disadvantaged youth, refugees, and victims of domestic violence. 
Cheryl shares the origins of the initiative, the importance of technology access, and the impact of their campaigns. 
She was horrified to hear that there was over 2.6 million tonnes of e-waste generated in Australia annually, and that some of the laptops could go to people who desperately need one.
The conversation highlights the collaboration with corporate donors and advertising agencies, success stories from beneficiaries, and the challenges faced in engaging larger organizations. Listeners are encouraged to get involved and support the cause.
It’s a remarkable story that Cheryl shares with Anton. And she proudly shares that they have also just partnered with Clean Up Australia.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  
Listen on Podbean: https://managingmarketing.podbean.com/   
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Cheryl Sing And Anton Discuss The Laptop Initiative - Giving Laptops To People In Desperate Need

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
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