Joe Fraser is the founder and leader of the media agency Half Dome. Starting the business at just 25 years old, Joe has grown the agency from a "back of house" implementation partner to a full-service independent powerhouse with over 60 staff and $150 million in billings.
In this episode, Joe and Ellie discuss the journey of building an agency from scratch, the importance of investing in people and culture early—hiring a Head of People and Culture as their eighth employee—and the definition of success beyond the balance sheet.
The conversation then shifts to the current "AI craze" and the battle between the Holdcos and Indies. Joe shares a refreshing perspective on the "AI Slop"—the danger of technology creating non-distinctive, cookie-cutter work—and his theory on the "reverse bell curve" of AI adoption in the workforce, where it empowers the top performers but potentially makes the bottom tier lazier.
They also tackle the thorny issue of media measurement, the risks of agencies "marking their own homework," and why he believes independence between execution and measurement is critical for true client value.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  
Listen on Podbean: https://managingmarketing.podbean.com/   
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

​​Joe Frazer And Ellie Discuss Navigating the AI Content Landscape

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

​​Joe Frazer And Ellie Discuss Navigating the AI Content Landscape

Managing Marketing

Joe Frazer And Ellie Discuss Navigating the AI Content Landscape