John Minty has more than two decades of agency operational experience as a CFO and COO both in the US and Australia for many of the major agency brands.
In the 21st century the advertising agency landscape is rapidly changing. In-housing of agency functions by marketers, the impact of AI, particularly on production, the role of procurement on agency fees, the inability of the industry fee model to maintain and reward value, the associated rise of the independent agencies and the consolidation and transformation of the holding companies are all having major impacts on the agency business model.
He discuss the evolving landscape of advertising agencies, emphasizing the need for bravery, transformation, and a shift in operational practices. 
John explore the importance of defining agency performance beyond traditional metrics, the impact of pricing models, and the necessity of fostering a culture of togetherness and experimentation. The conversation highlights the critical role of people in agency success and the need for all levels of staff to engage in operational change.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  
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For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

John Minty And Darren Discuss The Importance Of Measuring Advertising Agency Operational Performance

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
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