Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager of Brand, Creative, and Operations at Endeavour Group. 
Katie shares her experience transitioning to from an agency leadership role to a client roles, exploring the cultural shifts and challenges faced this transition. 
She discusses the importance of understanding the role of marketing within organizations, the need for strategic thinking in agencies, and the impact of AI on the marketing landscape. 
And Katie highlights the necessity for marketers and agencies to adapt and innovate in a rapidly changing environment while maintaining a focus on human-centric skills.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  
Listen on Podbean: https://managingmarketing.podbean.com/   
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Katie Dally And Darren Discuss Two Sides Of The Marketer And Agency Divide

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine