Luke Brown CEO and co-founder of Affinity and here he discusses with Darren their approach to digital advertising and the importance in clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Welcome to Media Angles with David Angell, Head of Media at TrinityP3.
 
The media buying planning and buying industry is extremely complex and can be viewed from several angles. In fact, the term ‘media planning and buying’ doesn’t even begin to cover the extent of what’s involved. Several issues are the subject of continuous, global, heated debate; many have a broader impact on societal trends and consumer behaviours. Evolutionary change is a constant. Billions of dollars and the business outcomes of thousands of business, large and small, are at stake. There’s never been a more interesting or challenging time to be a part of it.
 
In this series of podcasts I’ll be sitting down for some enlightening conversations with respected individuals from many different areas, all of whom have unique and insightful perspectives on the hot topics in market today. My guests will include senior marketers, digital leaders, agency CEOs, industry trailblazers, procurement specialists and more.
 
Thanks for listening. Enjoy the conversations. And please don’t hesitate to contact me with any comments.