A procurement professional described media as one of the oldest commodities in the world. But the fact is this over simplifies what is an incredibly complex and dynamic trading eco-system and the person that tries to commoditise media will invariable miss out on harnessing the very power media provides organisations - the ability to reach, engage and change the behaviour of the audience. So how do we unlock the value trapped within the media market and deliver the results for our brands and businesses.

Media & Media Advertising

At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions – to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles.

Back in mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by marketing, and the many challenges facing marketing, media and advertising today.

The popularity of the Managing Marketing podcast, which you can follow on SoundCloud or iTunes, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts and then flows around topics of interest to the guest.

In January 2020 we launched the first book of those conversation to acknowledge TrinityP3’s 20th year in business and to celebrate those marketers and advertising professionals who contribute to making marketing great.

Read more about the book here 
https://www.trinityp3.com/marketing-management-book/

Conversations in Managing Marketing - The Book

Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime experience and an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in rewarding agencies for the value they create.

https://www.trinityp3.com/2017/04/advertising-agency-business-model/

Andrew Reeves And Darren Talk About The Challenges Facing The Advertising Agency Business Model

Scott Hagedorn, CEO of the world’s fastest growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making.

https://www.trinityp3.com/2017/09/complexity-increasing-media-market/

Scott Hagedorn And Darren Chat About Dealing With The Increasing Complexity Of The Media Market

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers they are increasingly challenged with not just managing this complex relationship but also contributing to overall marketing performance too.

https://www.trinityp3.com/2018/04/changing-role-challenges-facing-media-agencies/

David Angell And Darren Discuss The Role And Challenges Facing Media Agencies

Nicole Sheffield is an industry leader in digital media holding roles as the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this made even more complicated by the constant evolving nature of the eco-system and challenging marketers to deliver meaningful results for brands and business.

https://www.trinityp3.com/2018/07/achieving-transparency-digital-media-supply-chain/

Nicole Sheffield And Darren Talk About The Transparency Of The Murky Digital Media Supply Chain

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today.

https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance.

Listen to David Angell's new podcast "Media Angles" here https://soundcloud.com/user-485059186

https://www.trinityp3.com/2018/08/importance-of-media-agency-contracts/

David Angell And Darren Discuss The Importance Of Media Agency Contracts

David Angell is Head of Media and General Manager at TrinityP3 and has his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he chats with Darren about the evolution of digital trading models and how agencies are changing but that perhaps advertisers are not taking full advantage of the changes in the way digital media buying is done today.

https://www.trinityp3.com/2018/10/digital-media-buying-are-marketers-getting-benefits/

David Angell And Darren Discuss Digital Media Buying And If Marketers Are Getting The Benefit

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides.

https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/

Nick Law And Darren Chat About Creativity In A Digital Age

LANGUAGE WARNING: Mark Ritson is well known for his course language, which is reproduced here in full. If you find course language offensive please do not proceed any further.

Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing. Find out more on the Mini MBA here at https://mba.marketingweek.com/

https://www.trinityp3.com/2018/11/mastering-marketing-principles/

Mark Ritson And Darren Discuss The Importance Of Mastering Marketing Principles

Sandra Wiles is the Head of Partnerships & Integration at The Media Store. Here Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that needs to go with taking on sponsorship opportunities to leverage and maximise the value and performance across the whole organisation and for all stakeholders involved.

https://www.trinityp3.com/2019/05/importance-leveraging-optimising-sponsorships/

Sandra Wiles And Darren Chat About Leveraging And Optimising Sponsorships

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine