Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented.
Once upon a time, advertisers would appoint what was known as an agency, record, or AoR. This agency would provide most, if not all, of their agency needs. But in the age of technology and digital communications, those needs exponentially increased. Suddenly, marketers required a village of agencies to meet all their needs. Then, the bespoke agency arrived. And today, it is evolving. 
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Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
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TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
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