Nathan Hodges, Managing Director of TrinityP3 ANZ discuss the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making. 
Their conversation emphasizes the need for marketers to actively manage their agency relationships and adapt to the changing technological landscape, particularly with the rise of AI. Key insights include the necessity of flexibility in agency models and the importance of understanding both current and future marketing needs.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  
Listen on Podbean: https://managingmarketing.podbean.com/   
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nathan Hodges And Darren Discuss Navigating The Growing Complexity Of Agency Roster Management

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

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