The concept of the advertising agency is now well into its second century and while somethings have changed dramatically, there are still something that are exactly the same. While technology has had a huge impact in the 21st Century on the scope of work the agency undertakes, be it a creative, media, digital, content, PR or other, the fact is at the core it still relies on people and ideas. But how will the agency model evolve? Is it in-house, out-house, in-sourced or other?

Advertising & Agencies

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team thinks you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s special guest curator is renowned marketer, John Thompson.

Media’s existential crisis | Govt pitching season | The Election winners and more - November 10

Welcome to TrinityP3 for FIVE. This is a curated newsletter of the five things the TrinityP3 team thinks you must read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on Sunday, you can get up to speed, feel more informed, or even get a head start on your week.

Remember that you can sign up for the email or LinkedIn versions of the newsletter. We have also launched this experimental AI audio edition here (the AI robots have views on Adland, people!).

This week’s curator is Nick Hand, Senior Finance Consultant, TrinityP3

Bunnings Breach – A Test of Privacy | Coke’s AI backlash |  Social Media Ban and more - November 24

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is Ellie Angell, Business Director, TrinityP3.

Black Friday hype? | LinkedIn now AI generated? | DEI rollbacks and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is marketer, Michael Smolders.

Spotify Wrapped | Google search problem | Procurement scammers and more - December 8

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 senior consultant, Nic Christensen.

Omnicom-IPG merger | Publicis’ Snoop ‘top’ Dogg? | US Tech/Media stock highs | Murdoch’s Succession drama and more December 15

Welcome back to TrinityP3 for FIVE for 2025. A curated newsletter of the five things the TrinityP3 team believe you may have missed over the holidays.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 founder and Global CEO, Darren Woolley.

TikTok Ban | Amazon Retail Media | Meta Madness | Aussie Agency Media And More

Where’s the Aus Day controversy? | Burrowes buys Mumbrella back | DAZN shakes up sports rights and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Stephen Wright, Global Media Business Director, TrinityP3.

Omnicom IPG sell merger | Publicis buys Barry | The AI wars and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Nikki Clarkson, CMOTop50, NED, Mentor and one time NBL Cheerleader.
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The Great Northern Backlash | All things Super Bowl | Musk targets brands and WFA and more

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing. 
The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media.
But, it is not just news media that has been impacted. Even the marketing and advertising trade media has suffered from the shift in advertising revenue to the major platforms. Some publishers have transformed their business models away from advertising to events, subscriptions, awards, events, membership fees and other paid models with mixed success.
Arvind provides an industry insider perspective on the challenges and opportunities for the trade news media industry.

Listener's note: Since the publication of this podcast, Michael Lynch, Publisher of Campaign Brief, has reached out to inform us that the outlet has now ended its "pay to play" policies*, which saw the publisher require agencies/media owners seeking to have their media release published on the site to sign up for advertising packages of between $750-$2000 (or $550 if you wanted a one-off news story that would lead that day's CB Daily Bulletin). The change (which, to our knowledge, was not publicly announced at the time) coincided with Campaign Brief switching off its anonymous comment thread**, following massive pressure from the creative agencies*** who made the difficult decision to boycott the publication****. TrinityP3's position on play-to-play remains that all trade publishers should disclose their commercial arrangements in line with AANA regulations***. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

* https://mumbrella.com.au/agencies-considering-pulling-out-despite-campaign-brief-apology-questions-arise-around-pay-to-play-model-852207 
** https://campaignbrief.com/change-starts-today-campaign-brief-introduces-stricter-comment-moderation-policy/ 
*** https://mumbrella.com.au/pressure-mounts-as-leo-burnett-saatchi-saatchi-special-australia-and-more-pull-the-plug-on-campaign-brief-853681 
**** https://www.linkedin.com/pulse/trinityp3-five-campaign-brief-linkedin-furore-era-transparency-fundc/?trackingId=jRNnyXUcT%2FmelGb4EnSX1A%3D%3D

Arvind Hickman And Darren Talk About The Challenges Of The Trade Media

Nic Christensen, Deputy Editor of marketing news site, Mumbrella, shares his thoughts on how well or perhaps how poorly agencies and marketers engage with journalists. He and Darren discuss the role of journalists covering a profession like marketing and also the concept of commercial confidentiality when it comes to the trade media. 

https://www.trinityp3.com/2015/07/journalists-confidentiality-pr-pitches/

Nic Christensen And Darren Discuss Trade Journalists, PR And Pitches

Bruno Gralpois, co-founder and principal of Agency Mania Solutions, names after his book, Agency Mania, chats with Darren on the changing client / agency relationships and the rise of the consulting firms who are increasingly acquiring digital agencies to expand their range of marketing services.

https://www.trinityp3.com/2016/07/transformation-client-agency-ecosystem/

Bruno Gralpois And Darren Talk About The Transformation Of The Agency Ecosystem

Mike Duda, Managing Partner of Bullish, explores the role of agencies in creating business value for their clients and yet the business model of the majority of agencies is cost recovery centric and not value based. They discuss the role of performance based models and incentives and the need for agencies to transform their compensation models to thrive.

https://www.trinityp3.com/2016/08/putting-value-back-into-agency-remuneration/

Mike Duda And Darren Explore The Concept Of True Performance Payments For Agencies

Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at the annual Advertising Financial Management Conference, this year in San Diego, USA. Covering everything from Block Chain, to Transparency. Bot Fraud to Compensation and more.

https://www.trinityp3.com/2017/08/ana-advertising-financial-management-conference-san-diego/

Lyndon Brill And Darren Review The ANA Advertising Financial Management Conference In San Diego

Ben Tolley, Partner at Clarity talks with Darren on the industry mergers and acquisitions and the increased activity of the consulting firms in this category and not just the challenges but the benefits to the advertisers when creativity and management strategy comes together in the resulting entities including the possibility that soon it may be a holding company that is acquired.

https://www.trinityp3.com/2017/11/agencies-consultants-mergers-acquisitions/

Ben Tolley And Darren Chat About Agencies, Consultants, Mergers And Acquisitions

Julia Vargiu is the founder of New Business Methodology and the Australian Director of SI Partners Global. Her she chats with Darren as they share the stories on how agencies get new business and pitching right and how they get it horribly wrong.

https://www.trinityp3.com/2018/09/advertising-agency-new-business-successes-and-failures/

Julia Vargiu And Darren Talk About Advertising Agency New Business Successes And Failures

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Nic Christensen And Darren Discuss Trade Journalists, PR And Pitches

Managing Marketing

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