Peter Applebaum is the Managing Director at Tick Yes and author of the book ‘Customer Romance, How to build your brand one customer at a time’. He chats with Darren on how direct marketing principles are more relevant today in a digital world than ever before and how the problem is that technology often stands in the way of great direct marketing strategy rather than enabling it to deliver the results marketers need.

https://www.trinityp3.com/2019/05/power-direct-marketing-digital-world/

Peter Applebaum And Darren Talk About The Power Of Direct Marketing In A Digital World

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
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