Digital technology is having a profound impact on marketing, media and advertising. But often it is the technology that leads the discussion rather than the strategy and implementation that the technology is able to facilitate and enable. The discussions here are with the professionals who are responsible for delivering the benefits of this technology to their organisations as they manage the transformation digital technology is enabling.

Digital & Technology

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team thinks you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s special guest curator is renowned marketer, John Thompson.

Media’s existential crisis | Govt pitching season | The Election winners and more - November 10

Welcome to TrinityP3 for FIVE. This is a curated newsletter of the five things the TrinityP3 team thinks you must read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on Sunday, you can get up to speed, feel more informed, or even get a head start on your week.

Remember that you can sign up for the email or LinkedIn versions of the newsletter. We have also launched this experimental AI audio edition here (the AI robots have views on Adland, people!).

This week’s curator is Nick Hand, Senior Finance Consultant, TrinityP3

Bunnings Breach – A Test of Privacy | Coke’s AI backlash |  Social Media Ban and more - November 24

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is Ellie Angell, Business Director, TrinityP3.

Black Friday hype? | LinkedIn now AI generated? | DEI rollbacks and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is marketer, Michael Smolders.

Spotify Wrapped | Google search problem | Procurement scammers and more - December 8

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 senior consultant, Nic Christensen.

Omnicom-IPG merger | Publicis’ Snoop ‘top’ Dogg? | US Tech/Media stock highs | Murdoch’s Succession drama and more December 15

Welcome back to TrinityP3 for FIVE for 2025. A curated newsletter of the five things the TrinityP3 team believe you may have missed over the holidays.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 founder and Global CEO, Darren Woolley.

TikTok Ban | Amazon Retail Media | Meta Madness | Aussie Agency Media And More

Where’s the Aus Day controversy? | Burrowes buys Mumbrella back | DAZN shakes up sports rights and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Stephen Wright, Global Media Business Director, TrinityP3.

Omnicom IPG sell merger | Publicis buys Barry | The AI wars and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Nikki Clarkson, CMOTop50, NED, Mentor and one time NBL Cheerleader.
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The Great Northern Backlash | All things Super Bowl | Musk targets brands and WFA and more

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing. 
The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media.
But, it is not just news media that has been impacted. Even the marketing and advertising trade media has suffered from the shift in advertising revenue to the major platforms. Some publishers have transformed their business models away from advertising to events, subscriptions, awards, events, membership fees and other paid models with mixed success.
Arvind provides an industry insider perspective on the challenges and opportunities for the trade news media industry.

Listener's note: Since the publication of this podcast, Michael Lynch, Publisher of Campaign Brief, has reached out to inform us that the outlet has now ended its "pay to play" policies*, which saw the publisher require agencies/media owners seeking to have their media release published on the site to sign up for advertising packages of between $750-$2000 (or $550 if you wanted a one-off news story that would lead that day's CB Daily Bulletin). The change (which, to our knowledge, was not publicly announced at the time) coincided with Campaign Brief switching off its anonymous comment thread**, following massive pressure from the creative agencies*** who made the difficult decision to boycott the publication****. TrinityP3's position on play-to-play remains that all trade publishers should disclose their commercial arrangements in line with AANA regulations***. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

* https://mumbrella.com.au/agencies-considering-pulling-out-despite-campaign-brief-apology-questions-arise-around-pay-to-play-model-852207 
** https://campaignbrief.com/change-starts-today-campaign-brief-introduces-stricter-comment-moderation-policy/ 
*** https://mumbrella.com.au/pressure-mounts-as-leo-burnett-saatchi-saatchi-special-australia-and-more-pull-the-plug-on-campaign-brief-853681 
**** https://www.linkedin.com/pulse/trinityp3-five-campaign-brief-linkedin-furore-era-transparency-fundc/?trackingId=jRNnyXUcT%2FmelGb4EnSX1A%3D%3D

Arvind Hickman And Darren Talk About The Challenges Of The Trade Media

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren on the role of creativity and innovation in driving change through organisations and the importance for organisations to embrace change and technology to stay relevant.

https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

Luke Brown CEO and co-founder of Affinity and here he discusses with Darren their approach to digital advertising and the importance in clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choice in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Adam Good And Darren Talk About Navigating Digital Transformation

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customer most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Peter Applebaum is the Managing Director at Tick Yes and author of the book ‘Customer Romance, How to build your brand one customer at a time’. He chats with Darren on how direct marketing principles are more relevant today in a digital world than ever before and how the problem is that technology often stands in the way of great direct marketing strategy rather than enabling it to deliver the results marketers need.

https://www.trinityp3.com/2019/05/power-direct-marketing-digital-world/

Peter Applebaum And Darren Talk About The Power Of Direct Marketing In A Digital World

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Peter Applebaum And Darren Talk About The Power Of Direct Marketing In A Digital World

Managing Marketing

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