The concept of the advertising agency is now well into its second century and while somethings have changed dramatically, there are still something that are exactly the same. While technology has had a huge impact in the 21st Century on the scope of work the agency undertakes, be it a creative, media, digital, content, PR or other, the fact is at the core it still relies on people and ideas. But how will the agency model evolve? Is it in-house, out-house, in-sourced or other?

Advertising & Agencies

Cam Carter, founder of Navigare, shares his thoughts with Darren on what it takes to create high performance marketing and agency teams. They discuss the roles of tools, such as surveys and explore the function of a third party consultant in assisting in managing the process to optimise the relationships and outputs of the client / agency relationship.

https://www.trinityp3.com/2015/08/high-performance-client-agency-relationships/

Cam Carter And Darren Talk About High Performing Agency Relationships

Peter Le Guay, Parter at Thomson Geer, talks about the the legal concept of agents of a principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected in the practical applications with the advertising, media and marketing category.

https://www.trinityp3.com/2015/09/agents-or-independent-contractors/

Peter Le Guay And Darren Discuss Agencies, Their Contracts And Contractors

Nic Christensen, Deputy Editor of marketing news site, Mumbrella, shares his thoughts on how well or perhaps how poorly agencies and marketers engage with journalists. He and Darren discuss the role of journalists covering a profession like marketing and also the concept of commercial confidentiality when it comes to the trade media. 

https://www.trinityp3.com/2015/07/journalists-confidentiality-pr-pitches/

Nic Christensen And Darren Discuss Trade Journalists, PR And Pitches

Jon Manning, CEO of Pricing Prophets and Sans Prix discusses with Darren the fourth and often forgotten P of marketing - pricing. They talk about the role of pricing and the behavioural economics insights on pricing, plus they explore how pricing works in professional services and particularly advertising and marketing services.

https://www.trinityp3.com/2015/09/pricing-and-value/

Jon Manning And Darren Discuss The Price Of Everything And The Value As Well

Nathan Hodges, General Manager of TrinityP3 Marketing Management Consultants discusses with Darren the ever increasing complexity of marketer requirements that leads to corresponding expansions in agency and supplier rosters, especially in large marketing departments in service centric companies such as telcos and financial services.

https://www.trinityp3.com/2016/05/expanding-agency-rosters/

Nathan Hodges And Darren Discuss The Complex Issue Of Ever Expanding Agency Rosters

Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot out is the ideal way to select an agency. She and Darren discuss the limitation of the creative pitch and then explore a new way of engaging with agencies that is being piloted by Mondelez International.

https://www.trinityp3.com/2016/06/working-with-agencies/

Debra Giampoli And Darren Discuss Bad Pitch Practice And Better Ways Of Working With Agencies

Bruno Gralpois, co-founder and principal of Agency Mania Solutions, names after his book, Agency Mania, chats with Darren on the changing client / agency relationships and the rise of the consulting firms who are increasingly acquiring digital agencies to expand their range of marketing services.

https://www.trinityp3.com/2016/07/transformation-client-agency-ecosystem/

Bruno Gralpois And Darren Talk About The Transformation Of The Agency Ecosystem

Michael Farmer, Chairman of Farmer & Company and the author of the industry best seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where too for agencies?

https://www.trinityp3.com/2016/07/changing-economics-advertising-agency-business/

Michael Farmer And Darren Discuss The Changing Economics Of The Advertising Business

Mike Duda, Managing Partner of Bullish, explores the role of agencies in creating business value for their clients and yet the business model of the majority of agencies is cost recovery centric and not value based. They discuss the role of performance based models and incentives and the need for agencies to transform their compensation models to thrive.

https://www.trinityp3.com/2016/08/putting-value-back-into-agency-remuneration/

Mike Duda And Darren Explore The Concept Of True Performance Payments For Agencies

Sean Cummins, Global CEO of Cummins and Partners talks with Darren on the difference between the Australian advertising industry and that in the USA, the fact that advertising is not dead and the need for advertisers to have more fun with their advertising to deliver greater effectiveness and make a difference to the marketplace.

https://www.trinityp3.com/2016/09/death-of-advertising-creativity/

Sean Cummins And Darren Chat On The Death Of Advertising And The Power Of Creativity

Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime experience and an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in rewarding agencies for the value they create.

https://www.trinityp3.com/2017/04/advertising-agency-business-model/

Andrew Reeves And Darren Talk About The Challenges Facing The Advertising Agency Business Model

Kylie Ridler-Dutton is a Senior Consultant at TrinityP3 and a specialist in agency search and selection. Here she chats with Darren regarding the agency search and selection process and the considerations required when planning and managing a successful pitch process for a wide range of agency types including creative, media, digital, social, PR, technology suppliers and more...

https://www.trinityp3.com/2017/08/robust-agency-search-selection-process/

Kylie Ridler-Dutton And Darren Discuss The Importance Of A Robust Agency Search & Selection Process

Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at the annual Advertising Financial Management Conference, this year in San Diego, USA. Covering everything from Block Chain, to Transparency. Bot Fraud to Compensation and more.

https://www.trinityp3.com/2017/08/ana-advertising-financial-management-conference-san-diego/

Lyndon Brill And Darren Review The ANA Advertising Financial Management Conference In San Diego

Ben Tolley, Partner at Clarity talks with Darren on the industry mergers and acquisitions and the increased activity of the consulting firms in this category and not just the challenges but the benefits to the advertisers when creativity and management strategy comes together in the resulting entities including the possibility that soon it may be a holding company that is acquired.

https://www.trinityp3.com/2017/11/agencies-consultants-mergers-acquisitions/

Ben Tolley And Darren Chat About Agencies, Consultants, Mergers And Acquisitions

Julia Vargiu is the founder of New Business Methodology and the Australian Director of SI Partners Global. Her she chats with Darren as they share the stories on how agencies get new business and pitching right and how they get it horribly wrong.

https://www.trinityp3.com/2018/09/advertising-agency-new-business-successes-and-failures/

Julia Vargiu And Darren Talk About Advertising Agency New Business Successes And Failures

Chloe Hooper is the National New Business and Marketing Director at media agency PHD. Here she shares with Darren her extensive agency perspective of best practice pitching, worst practice pitching and how pitching can be improved to deliver better outcomes for marketers and advertisers. Including the role of marketers, procurement and consultants in the process.

https://www.trinityp3.com/2019/02/good-bad-ugly-media-agency-pitches/

Chloe Hooper And Darren Chat About The Good, The Bad And The Ugly Of Media Agency Pitches

Virginia Hyland is founder of Hyland Media and a Board Director for the Media Federation of Australia. She talks with Darren on the state of the media relationships and the role of programmatic, the rise of the small independent agency and the management consultants and the opportunities these provide for focusing the market attention on media value.

https://www.trinityp3.com/2019/03/state-of-media-for-independent-agencies/

Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies

Jon Bradshaw, Director of Brand Traction returns for his second chat with Darren, this time sharing his thoughts on the essential role of strategy in a world obsessed with short term results and tactics. Plus he reflects on the role of creativity, not just in the advertising process but for strategy, new product development, innovation and business generally.

https://www.trinityp3.com/2019/03/relationship-between-strategy-tactics-creativity/

Jon Bradshaw And Darren Discuss The Relationship Between Strategy, Tactics And Creativity

Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together inside the agency. He shares the way that DDB works with their clients and their media partners to provide a full service offering for advertisers.

https://www.trinityp3.com/2019/04/specialist-versus-size-scale-agencies/

Andrew Little And Darren Discuss Specialist Versus Size And Scale For Agencies

James Welch is a New Business Guru who has worked with and for Agencies in London, Singapore, Sydney and Dubai. Here he discusses with Darren the state of New Business and Business development across the multiple markets he has experienced and gives advice on what works and what to avoid when developing and implementing a business growth strategy in your agency.

https://www.trinityp3.com/2019/04/agency-business-development/

James Welch And Darren Discuss The State Of Agency Business Development Internationally

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
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TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
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