Digital technology is having a profound impact on marketing, media and advertising. But often it is the technology that leads the discussion rather than the strategy and implementation that the technology is able to facilitate and enable. The discussions here are with the professionals who are responsible for delivering the benefits of this technology to their organisations as they manage the transformation digital technology is enabling.

Digital & Technology

Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective.

https://www.trinityp3.com/2015/11/public-sector-marketing/

Alun Probert Chats With Darren About Government Communications And The Impact Of Digital

Anton Buchner, Managing Partner of Front Foot Marketing discusses with Darren the way the disciple of direct or interactive marketing, which has been reinvented by technology. And how direct marketing disciplines can be used to inform marketers on the best strategy using technology and data to more effectively engage their audience.

https://www.trinityp3.com/2015/12/merge-direct-marketing-tactics-with-digital/

Anton Buchner And Darren Discuss Direct Marketing In The Transformation Driven By Data And Digital

Gil Snir, Chief Marketing Officer at Benchmarking talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy.

https://www.trinityp3.com/2016/06/programmatic-media-buying-opportunities/

Gil Snir and Darren Talk About Programmatic Media Buying And Its Impact On Advertising

Jeff Bullas is the CEO at jeffbullas.com and a entrepreneur, blogger, author and marketers, who talks with Darren on the importance of strategy and a focus on return on investment when using digital, content and social media marketing techniques to ensure effectiveness and to focus you on performance in the face of increasing opportunities and options.

https://www.trinityp3.com/2016/12/digital-content-social-media-marketing/

Jeff Bullas And Darren Discuss The Role Of Digital, Content And Social Media In Marketing

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren on the role of creativity and innovation in driving change through organisations and the importance for organisations to embrace change and technology to stay relevant.

https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

Luke Brown CEO and co-founder of Affinity and here he discusses with Darren their approach to digital advertising and the importance in clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choice in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Adam Good And Darren Talk About Navigating Digital Transformation

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customer most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides.

https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/

Nick Law And Darren Chat About Creativity In A Digital Age

Jo Gaines is the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women's Network and moderating a CMO panel at Ad Tech Sydney in March 2019 to discuss taking customer experience to the next level. Jo shares her view on the fact the market has reached a tipping point where many organisations are building their brands through managing customer experience enabled by technology platforms and customer data.

https://www.trinityp3.com/2019/02/building-brands-through-better-customer-experience/

Jo Gaines And Darren Talk About Building Brands Through Better Customer Experience

Ilona Evan is a Senior Digital Consultant at TrinityP3 and she discusses the role of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers. They look at the promise of digital marketing and share why much of the benefits of digital marketing have failed to materialise.

https://www.trinityp3.com/2019/03/digital-marketing-not-lived-up-to-promise/

Ilona Evans And Darren Explore Why Digital Marketing Has Not Lived Up To The Promise

Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. He Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation.

https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/

Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management

Peter Applebaum is the Managing Director at Tick Yes and author of the book ‘Customer Romance, How to build your brand one customer at a time’. He chats with Darren on how direct marketing principles are more relevant today in a digital world than ever before and how the problem is that technology often stands in the way of great direct marketing strategy rather than enabling it to deliver the results marketers need.

https://www.trinityp3.com/2019/05/power-direct-marketing-digital-world/

Peter Applebaum And Darren Talk About The Power Of Direct Marketing In A Digital World

Tristan Ozinga who is the Co-founder and Chief Vision Officer of Advvy. He discusses with Darren the transformation occurring within Media Agencies as technology such as DMP, programmatic trading desks, AI and blockchain make the business of media agency planning and buying more automated and efficient and in the process improve the productivity of the agency resources for the benefit of all involved.

https://www.trinityp3.com/2019/05/technology-improving-media-agency-productivity/

Tristan Ozinga And Darren Chat On The Role Of Technology In Improving Media Agency Productivity

Simon Larcey is the Managing Director at Viztrade and talks with Darren on how he has developed an end-to-end solutions for advertisers to access premium media publisher inventory through a self service programmatic solution. Viztrade is designed to provide visible programmatic trading for advertisers and a marketplace for media providers who often currently get lost or overlooked in the open digital marketplace.

https://www.trinityp3.com/2019/06/how-programmatic-can-be-used-for-good/

Simon Larcey And Darren Talk About How Programmatic Can Be Used For Good

Paul Fisher is the Managing Director of 30 Acres and talks with Darren on the opportunities and considerations for an organisation when they are embarking on transacting with their customers through the internet and the importance of ensuring each step of the customer experience reduces the friction and pain points.

https://www.trinityp3.com/2019/06/e-commerce-marketing-business/

Paul Fisher And Darren Discuss The Role Of E - Commerce In Marketing And Business

Matt Robinson is the Managing Director of AnalogFolk Sydney and here he discusses with Darren the importance of being focused on the clients’ future needs and delivering measurable value. This is not about being a digital or technology agency, but being a people first agency that uses technology to improve the analog world.

https://www.trinityp3.com/2019/07/analog-agency-in-digital-world/

Matt Robinson And Darren Discuss Being An Analog Agency In A Digital World

Areef Vohra is the Commercial Director at Veridooh the world-first, independent measurement and verification platform for digital out of home media. Areef reflects on the evolution of the Outdoor advertising industry from his early career in the UK to today and the impact digital technology is having on the media today and in the foreseeable future for creativity, transparency and accountability.

https://www.trinityp3.com/2019/07/out-of-home-media/

Areef Vohra And Darren Talk About Out Of Home Media, Past, Present And Future

Dominic Powers is the CEO of CtrlShift a global SaaS company that is transforming audience engagement with technology, aggregation, data and insights. He talks about their Hub platform which is reducing complexity and improving the efficiency and effectiveness of programmatic media, delivering improved transparency in the process for advertisers, their agencies and publishers.

https://www.trinityp3.com/2019/09/increasing-transparency-programmatic-media/

Dominic Powers And Darren Discuss Increasing Transparency In Programmatic Media

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
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TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
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