Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside.
When the industry talks about in-house agencies, many think about production and maybe media. But what happens when an organisation takes creative strategy and design leadership in-house? What are the implications and opportunities for the marketing team, the wider organisation, and their existing agencies?
Tom and Mick share their role and the opportunities and value they create, connecting and championing creative strategy and design within and outside the organisation.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team thinks you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s special guest curator is renowned marketer, John Thompson.

Media’s existential crisis | Govt pitching season | The Election winners and more - November 10

Welcome to TrinityP3 for FIVE. This is a curated newsletter of the five things the TrinityP3 team thinks you must read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on Sunday, you can get up to speed, feel more informed, or even get a head start on your week.

Remember that you can sign up for the email or LinkedIn versions of the newsletter. We have also launched this experimental AI audio edition here (the AI robots have views on Adland, people!).

This week’s curator is Nick Hand, Senior Finance Consultant, TrinityP3

Bunnings Breach – A Test of Privacy | Coke’s AI backlash |  Social Media Ban and more - November 24

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is Ellie Angell, Business Director, TrinityP3.

Black Friday hype? | LinkedIn now AI generated? | DEI rollbacks and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is marketer, Michael Smolders.

Spotify Wrapped | Google search problem | Procurement scammers and more - December 8

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 senior consultant, Nic Christensen.

Omnicom-IPG merger | Publicis’ Snoop ‘top’ Dogg? | US Tech/Media stock highs | Murdoch’s Succession drama and more December 15

Welcome back to TrinityP3 for FIVE for 2025. A curated newsletter of the five things the TrinityP3 team believe you may have missed over the holidays.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 founder and Global CEO, Darren Woolley.

TikTok Ban | Amazon Retail Media | Meta Madness | Aussie Agency Media And More

Where’s the Aus Day controversy? | Burrowes buys Mumbrella back | DAZN shakes up sports rights and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Stephen Wright, Global Media Business Director, TrinityP3.

Omnicom IPG sell merger | Publicis buys Barry | The AI wars and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Nikki Clarkson, CMOTop50, NED, Mentor and one time NBL Cheerleader.
.

The Great Northern Backlash | All things Super Bowl | Musk targets brands and WFA and more

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing. 
The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media.
But, it is not just news media that has been impacted. Even the marketing and advertising trade media has suffered from the shift in advertising revenue to the major platforms. Some publishers have transformed their business models away from advertising to events, subscriptions, awards, events, membership fees and other paid models with mixed success.
Arvind provides an industry insider perspective on the challenges and opportunities for the trade news media industry.

Listener's note: Since the publication of this podcast, Michael Lynch, Publisher of Campaign Brief, has reached out to inform us that the outlet has now ended its "pay to play" policies*, which saw the publisher require agencies/media owners seeking to have their media release published on the site to sign up for advertising packages of between $750-$2000 (or $550 if you wanted a one-off news story that would lead that day's CB Daily Bulletin). The change (which, to our knowledge, was not publicly announced at the time) coincided with Campaign Brief switching off its anonymous comment thread**, following massive pressure from the creative agencies*** who made the difficult decision to boycott the publication****. TrinityP3's position on play-to-play remains that all trade publishers should disclose their commercial arrangements in line with AANA regulations***. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

* https://mumbrella.com.au/agencies-considering-pulling-out-despite-campaign-brief-apology-questions-arise-around-pay-to-play-model-852207 
** https://campaignbrief.com/change-starts-today-campaign-brief-introduces-stricter-comment-moderation-policy/ 
*** https://mumbrella.com.au/pressure-mounts-as-leo-burnett-saatchi-saatchi-special-australia-and-more-pull-the-plug-on-campaign-brief-853681 
**** https://www.linkedin.com/pulse/trinityp3-five-campaign-brief-linkedin-furore-era-transparency-fundc/?trackingId=jRNnyXUcT%2FmelGb4EnSX1A%3D%3D

Arvind Hickman And Darren Talk About The Challenges Of The Trade Media

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design

Managing Marketing

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