Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside.
When the industry talks about in-house agencies, many think about production and maybe media. But what happens when an organisation takes creative strategy and design leadership in-house? What are the implications and opportunities for the marketing team, the wider organisation, and their existing agencies?
Tom and Mick share their role and the opportunities and value they create, connecting and championing creative strategy and design within and outside the organisation.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design

Evan Tynan is a creative designer and marketer in the sports sector. His ability to enhance public images through visuals and branding has made him a sought-after professional. He is dedicated to refining his skills, enabling firms to keep their communications fresh and relevant in a fast-paced environment. He is employed at Triple Crown Sports, where he collaborates with many clients to perfect their marketing strategies. His main goal is to capture the target audience's attention with graphics that embody a brand's identity and communicate its core values and benefits.

Evan uses his extensive digital media and marketing knowledge to help businesses optimize their outreach strategies for maximum impact. He is committed to ensuring that every dollar spent on design delivers significant returns and believes in continuous improvement, regardless of a brand's prominence or success. With several years of experience in marketing and communications, he has built a robust portfolio and established himself as a leading professional in the field.

Evan's career began as a voluntary intern with the Fort Myers Miracle Baseball Club, where he prioritized learning from seasoned graphic designers and communication strategists. This early experience and his passion for sports laid the foundation for his professional journey. Over the years, he has worked with various athletic organizations, including NCAA Division II, NHL, NBA, and Minor League Baseball. His skills and ambition have earned him multiple promotions, allowing him to test his abilities in different environments.

As Evan progressed from Marketing Service Specialist to Interim Sports Information Director, he gained a comprehensive understanding of how marketing and communications impact various departments. This insight makes him a valuable designer, especially when visuals need to convey multiple meanings. He highlights the unique qualities of the people and organizations he works with, delving deeper than the surface to understand how and why sports events unite people.

Distinguishing one organization from another requires more than a superficial understanding of the brand. Evan's experience on both sides of the game—as a designer and a strategist—is invaluable to his colleagues and clients. Once he grasps an organization's essence, he creates designs that make a powerful public statement. He is immensely proud of his professional journey, which started with an unpaid internship and steadily progressed up the corporate ladder. This consistent progress may lack the glamour of sudden success stories, but it is the most reliable path to professional stability.

Evan has received accolades for his artwork, including awards for "The Bird is the Word: Grow Native for Birds" and the 2020 Jazz & Beyond Festival Logo challenges. However, these honors pale compared to the continuous recognition he receives daily. At Triple Crown Sports, he is known as a professional who goes above and beyond for his clients. He is also an excellent team player, adept at balancing when to stand out and when to support his team.

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine