How to create your perfect client avatar? 

Creating a client Avatar will help you to craft marketing messages that cut through the marketing clutter and connect with your audience.

To create your first client Avatar - grab a pen and pad and answer the following questions...before you know it your client Avatar will start to take shape.

Think about your best customers - the ones who pay the most, who are enjoyable to work with and who tell others about you...

Then answer these questions:

What is their age?
Are they male or female?
What is their relationship status?
Do they have kids?
If yes to kids - how old are the kids?
Where do they live?
What is their occupation?
What is their job title?
What is their annual income?
What is their education level?

What books do they read?
What magazines to they read?
What websites do they hang out on?
What TV shows do they watch?
What conferences do they attend?
Who are their hero's 
Who are their villain's?

What are their biggest fears?
What are their biggest frustrations?
What are their dreams and desires?

What are their objections to sale?
What is their role in the purchase process?

NOW GIVE THEM A NAME...

How to Create Your Client Avatar | Ep. #001 Client Avatar

With the marketing landscape being so competitive today…
 
How do you as a small business owner, get your marketing message to cut through all the noise and stand out?
 
ANSWER: Develop a GREAT – Unique Selling Proposition (USP)
 
What exactly is a USP?
 
A USP or Unique Selling Proposition. Is a phrase or sentence that can clarify what you do and what the benefit is for your prospect.
 
Often referred to as your Competitive Advantage…
 
Your USP is something you can build your brand around. It can define what you stand for as a business. And, it will tell your prospects why they should choose you over your competition.
 
Your unique selling proposition should do – one of three things…
READ FULL BLOG POST HERE >> http://www.marcusjovanovich.com.au/copy-writing/how-to-create-a-unique-selling-proposition/

How To Create Your Unique Selling Proposition | Ep. # 002 USP

Marcus Jovanovich

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