Acquia VP Brand Strategy & Creative Shawn Perritt  shows how B2B brands can die a slow death when you are constantly playing it safe.   It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics.  Embrace AI and remember the human factor is as impactful as ever.  "AI can absolutely build on what exists, but you still need people to imagine what doesn't."    The bottom line is playing the long game with your brand strategy.   This episode has been sponsored by Meter.  Head to meter.com/marketimpact to learn more. 

Creating B2B Brand Connection:   Shawn Perritt

Market Impact Insights provides the latest in business leadership perspectives.    Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.