Reinvent Yourself Founder Elvi Caperonis shares how overcoming obstacles on your path to achieving your career dreams starts from within with your mindset. Elvi has experienced it all on her own incredible journey in tech, from thinking about rejection as an opportunity to improve yourself to discovering your true passions to having an open mind to changing jobs frequently to grow and break through stagnation. How can you create leadership impact? By leading with empathy and kindness, cornerstones of servant leadership.



Create Your Own Path - Elvi Caperonis

Join Nancy Ridge Founder of Ridge Innovative and Dina Moskowitz for a fascinating conversation on data that delivers and partners that perform. 

Dina Moskowitz is the Founder and CEO of PartnerOptimizer, Inc., the first AI-powered platform purpose-built for data-driven channel partner discovery in B2B tech. Recognized as a Partner Data Futurist, she’s spent her career leading and advising tech companies and partner ecosystem teams.

Under her leadership, PartnerOptimizer is setting the standard for how vendors identify, segment, and grow high-performing partner ecosystems—empowering companies of all sizes with intelligence previously out of reach. She was recently named one of Women in Cloud’s Top 100 Women B2B Tech Founders and has earned accolades including Top Women in the Channel, Cloud Girls Trailblazer, and Top 20 Channel Influencer.

A La Jolla resident and passionate advocate for women in STEM and SaaS, Dina holds a B.S. in Economics from The Wharton School of Business.

Index
•	01:10 – Dina Moskowitz’s Background
•	04:02 – How PIPE works
•	09:45 – Specific ways data and the use of AI can bring results
•	14:06 – Innovations seen in platform selling to leverage network effects
•	16:45 – How data delivers in ecosystem optimization and how it’s working for enterprises
•	25:33 – How the customer at the center of all successful alliances and partnerships serving the customer
•	33:24 – The innovation Dina would most like to see gain adoption 

Links –
•	PartnerOptimizer, Inc.  - https://partneroptimizer.com/ 
•	PartnerOptimizer, Inc. LinkedIn - https://www.linkedin.com/company/partneroptimizersaasmax 
•	Dina Moskowitz LinkedIn – https://www.linkedin.com/in/dinamoskowitz/ 

If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas.

Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E28”!

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Dina Moskowitz: Data that Delivers. Partners that Perform. | Ep. 28

6sense Chief Revenue Officer Latané Conant shares her compelling perspective on revenue growth strategy, leadership and developing high performance teams.  Her journey from exceptional CMO to CRO is about having strong self awareness of her strengths, the patience to navigate through the first year of a new assingment that is always hardest, a willingness to "get in the weeds" when needed and to think of your team in terms of a talented band, not a solo artist.

A CRO's Journey - Latané Conant

A25 Founder Tahnee Perry shares the importance of thinking about AI differently.  AI isn't taking your job, but someone using AI will.  At the intersection of human behavior and marketing is a perfect playground where psychology meets technology.  Forget obsessing over the "perfect" prompt, use AI to improve your prompts.  Look at what you're doing today and elevate beyond execution tasks.  Focusing on the things AI can't do, like empathy, creativity and system architecture.  Use AI for ideation and research but not replace the human element of writing.  For CMOs, the time is now to elevate performance by creating formal AI policies, structured training and giving teams the right tools.

A New AI World - Tahnee Perry

Leadership coach, speaker and Forbes contributor Dr. Cheryl Robinson shares how leading well starts with getting priorities straight. "If no one is dying, it's not that important."   Exceptional leaders take risks, always looking at the existing ways things get done and asking "is there a better way?"   It is ok to stay in your lane, avoiding the trap of perfectionism in focusing on the well being of your own teams as you help lift them to higher performance.  Success means more than just output. And if your teams' momentum feels stuck, don't forget to play the "Game of 20."

Leading Well - Dr. Cheryl Robinson

Zappi CMO and co-author of "Brand Global, Adapt Local" Nataly Kelly shares how the essence of global strategy is prioritization and knowing when to say "NO."   Recognizing inherent domestic biases and taking more of a start up mindset is invaluable to ensuring global strategies are locally inclusive.    Meaningful innovation is often inspired from markets with the greatest resource constraints (hint:  listen to your local teams).  Bringing empathy every day is what truly separates exceptional leaders from just good enough: "They're not leaders because they want the title.  They're leaders because they want to make a difference."

The Global CMO - Nataly Kelly

Join Nancy Ridge Founder of Ridge Innovative and Simonne Eldridge for a great conversation on alliances beyond go to market.  

Simonne Eldridge brings over 35 years of experience in the planning, design, construction, operation, and governance of civil and environmental projects. Her career has taken her across the United Kingdom, Africa, the Middle East, Asia, Australia, and New Zealand, where she has held senior roles in professional services firms, construction companies, and client organizations. 

For the past two decades, Simonne has played a pivotal role at Tonkin + Taylor, serving in a range of governance, executive, and technical positions. Tonkin + Taylor, a firm with a proud 65-year history, was founded after Mr. Tonkin and Mr. Taylor met during the construction of the Auckland Harbour Bridge and decided to go into business together in 1959.

Today, Tonkin + Taylor is a leading provider of environmental and engineering professional services, operating across New Zealand, Australia, the Pacific, and beyond. With two businesses in New Zealand and three in Australia, the company is also a proud member of the Inogen Alliance—a global network of around 70 professional services firms committed to delivering world-class environmental solutions.

Index
•	00:58 – Simonne Eldridge’s Background
•	04:17 – Managing a complex world to deliver successful outcomes
•	08:36 – Tonkin + Taylor projects, roles, and building an alliance 
•	15:05 – Differences in alliances & partnerships vs those found in tech or biopharma verticals
•	17:34 – Most important metrics 
•	23:28 – Insights in cross over into other sectors 
•	28:33 – The innovation Simonne would most like to see gain adoption 

Links –
•	Tonkin + Taylor.  - https://www.tonkintaylor.co.nz 
•	Simonne Eldridge LinkedIn – https://www.linkedin.com/in/simonne-eldridge-326b164a 

If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas.

Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E29”!

Follow Us On:

iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 
Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com 
Twitter: https://twitter.com/nancy_ridge 
LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a 
YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA 
Soundcloud: https://soundcloud.com/culture-of-innovation 


Simonne Eldridge: Alliances Beyond Go To Market | Ep. 29

TD SYNNEX Senior Vice President of Marketing Jessica McDowell works for a company that says "we're not in the B2B business.  We're in the human-to-human business."     While others are obsessing over AI automation and digital transformation, the most impactful leaders double down on something much more analog:  genuine human connection.   Her keys to unlocking the full potential of her teams?  Giving people the room to fail fast, never getting too comfortable in the same role (including taking on the scariest moves) and aligning teams to your vision.

Human Centered Ladership - Jessica McDowell

Human Brands Win CEO & Executive Advisor Lindsay Tjepkema shares how long term business wins don't come from vanity metrics.  They come from unmeasurables like relationships, trust and authentic human connection.  The more AI floods the market with generic content, the more humanity becomes your ultimate differentiator.  Leaders are under constant scrutiny around every word and action, with your intentionality shaping your culture.   Invest in real relationships, which means less talking and more listening.

The Human Brand - Lindsay Tjepkema

QuantumBloom COO & Co-Founder Andrea Mohamed shares data that should make every leader stop and think:  76% of high-performing women get negative feedback on performance reviews.  Only 2% of high-performing men do.  And the vast majority of the negative feedback that the high-performing women get is about their personalities.  Andrea's journey from rural Michigan to a Duke MBA to tech leadership wasn't just about overcoming personal barriers, it was about recognizing that the problem isn't the women leaving STEM careers. It's the environment pushing them out.  The path forward to counter a massive STEM talent shortage requires courage over comfort, authenticity that builds trust and long-term vision beyond quarterly earnings.  Her question to all of us isn't whether we can afford to change, it's whether we can affort not to.

Women In STEM - Andrea Mohamed

Market Impact Insights provides the latest in business leadership perspectives.    Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.

The Global CMO - Nataly Kelly

Market Impact Insights

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