This episode of The Digital Prosperity Podcast focuses on change and how to deal with the impact from change on your business. Host and Business Development Manager at JDR Andy Gibbins is joined by JDR Group Founder & Director, Leanne Mordue, to talk about the her experience within JDR and the changes of technology and how to combat these changes to drive success for your business.

Interested in driving change with your business? Book at meeting with Andy using the link below, and we can have a zero-obligation discussion on how that could be achieved:

https://offers.jdrgroup.co.uk/speak-to-an-expert-book-a-call-with-jdr-group 

The Impact of Change in a Business - The Digital Prosperity Podcast S6 E11

On this episode of IR Presents: “The 12am Wolf”, hosts Skeet and Cass share insights from their respective marketing backgrounds, and break down various marketing concepts ranging from the “4 Ps of Marketing” to dissecting a SWOT analysis, tips on when to focus your strategy on brand awareness vs when to focus on lead generation, how product packing plays a role in converting a sale and more 

Creative spotlight:
@Lomfrenchie_566 “When the Smoke Klears”

https://music.apple.com/us/album/when-da-smoke-klear-ep/1805407841

@Flamborghini_dyt “Triple Gold: The Autobiography of Bryan Alford”

https://music.apple.com/us/album/triple-gold-the-audiobiography-of-bryan-alford/1776501322

Business shoutout: 
Gage 313 

Merch Links:
https://www.inaudibleraucous.com/midnight-club

Adidas Link: adidas.njih.net/c/0/1643792/4270

YouTube:
www.youtube.com/channel/UCuFWfKoAZkeHtca_z-nLHIQ

IR Presents: The 12am Wolf Ep. 2 "Life is Marketing"

Confused by all the jargon? Don’t worry! In this video, we're breaking down the most important digital marketing terms you need to know.🔎

💌 For More Information, You can Connect to us :

🌐 https://prinikacademy.com/
📞 89 2900 4900
📍 104 - Ocean Plaza, Noida sector -18

🗣️✨Your Digital Marketing Dictionary Starts Here🗣️✨

Dr. Jenny Darroch, Dean and Mitchell P. Rales Chair in Business Leadership at the Farmer School of Business, Miami University, shares valuable insights from her groundbreaking book, Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs. Drawing on years of research and practical experience, Dr. Darroch emphasizes the importance of moving beyond one-size-fits-all approaches and instead embracing nuanced market segmentation to truly understand and meet the diverse needs of consumers.

Dr. Jenny is the former Henry Y. Hwang Dean of the Drucker School of Management and a professor of marketing and entrepreneurship. A thought leader on innovation and customer-centric strategies, her work has been cited over 4,600 times. She's the author of three books, a regular Huffington Post contributor, and has earned multiple accolades, including CGU’s Teacher of the Year and recognition from the LA Business Journal and PDMA.

Dr. Darroch earned her Master of Commerce from the University of Auckland, New Zealand, in 1992, and completed her Ph.D. in Marketing at the University of Otago in 2002, with a thesis focused on innovation and knowledge management.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Jenny Darroch generously shared profound insights from her book, “Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs,” during her appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

All content is © 2025. All rights reserved.

Why Marketing to Women Doesn’t Work: Dr. Jenny Darroch Reveals the Truth

SEO is more than just keywords—it’s the engine that drives your digital presence. In this episode, we break down how an experienced SEO company supports your marketing goals, boosts your website traffic, and enhances your brand visibility across search engines.
📞 Call us today at 360 256-4095 or visit effectivewebsolutions.biz 🌐
Visit our Blog:https://www.effectivewebsolutions.biz/the-role-of-an-seo-company-in-digital-marketing-success/

The Role of an SEO Company in Digital Marketing Success

This audio overview, presented by Elliot Charles of Digital Rugby, dives into the crucial role of personalization in today's inbound marketing strategies, particularly for businesses in Rugby. Learn how tailoring your approach can significantly enhance customer engagement, build trust, and boost conversion rates by leveraging data and AI responsibly. We explore key aspects such as data-driven techniques and the importance of balancing personalization with customer privacy, as highlighted in our recent article. Discover actionable insights to stay ahead in the evolving landscape of digital marketing.

ART-0006 The Art of Personalization in Inbound Marketing

Listen to a concise audio overview discussing the growing importance of personalization in inbound marketing. Learn how AI and hyper-personalization are transforming customer engagement by tailoring messages to individual preferences. We delve into key aspects like ethical AI implementation and navigating data privacy concerns. Discover how these strategies can help businesses in Rugby, UK, enhance customer satisfaction and drive growth. This audio summarizes the key takeaways for marketing professionals looking to implement cutting-edge personalization techniques.

ART-0007 The Growing Importance of Personalization in Inbound Marketing

Zappi CMO and co-author of "Brand Global, Adapt Local" Nataly Kelly shares how the essence of global strategy is prioritization and knowing when to say "NO."   Recognizing inherent domestic biases and taking more of a start up mindset is invaluable to ensuring global strategies are locally inclusive.    Meaningful innovation is often inspired from markets with the greatest resource constraints (hint:  listen to your local teams).  Bringing empathy every day is what truly separates exceptional leaders from just good enough: "They're not leaders because they want the title.  They're leaders because they want to make a difference."

The Global CMO - Nataly Kelly

Human Brands Win CEO & Executive Advisor Lindsay Tjepkema shares how long term business wins don't come from vanity metrics.  They come from unmeasurables like relationships, trust and authentic human connection.  The more AI floods the market with generic content, the more humanity becomes your ultimate differentiator.  Leaders are under constant scrutiny around every word and action, with your intentionality shaping your culture.   Invest in real relationships, which means less talking and more listening.

The Human Brand - Lindsay Tjepkema

On this episode of IR Presents: “The 12am Wolf”, hosts Skeet and Cass (live from the trap lol) break down how to use social media effectively as part of your marketing strategy, they also explore the nuance to trolling and social currency, the impact of influencer marketing, how to identify KPIs when gauging the success of a marketing campaign and more

https://music.apple.com/us/album/triple-gold-the-audiobiography-of-bryan-alford/1776501322

Business shoutout: 
Gage 313 

Merch Links:
https://www.inaudibleraucous.com/midnight-club

Adidas Link: adidas.njih.net/c/0/1643792/4270

YouTube:
www.youtube.com/channel/UCuFWfKoAZkeHtca_z-nLHIQ

IR Presents: The 12am Wolf Ep. 3 "Social Influence"

At The JDR Group we specialise in inbound marketing and can provide a range of quality services, including content marketing, Social Media marketing, PPC and more. Our Podcast is hosted by Andy Gibbins, and each episode he is joined by a guest from the JDR team to discuss the ins and outs of digital marketing and sales.

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

Brought to you by Global Management Consultancy, we are committed to driving innovation and excellence in the business community. All content Copyrighted 2024 by Global Management Consultancy.

For more information about our past and upcoming podcasts, please click here:https://www.deepakbbhatt.com/businesstalk

Market Impact Insights provides the latest in business leadership perspectives.    Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.

Lo Gro$$ (Skeetaah) and friends provide you with authentic social commentary on the latest in Sports, Music, Pop Culture and Current Events!

New tracks tagged #marketingstrategy