Inbound Marketing Strategy: How to Align Sales and Marketing Teams

Dan Tyre Part 1: Inbound Marketing Strategy: How to Align Sales and Marketing Teams

Whitehat is an Inbound Marketing Agency based in London. We work with B2B companies within the pharmaceutical & life science, technology (hardware & software), manufacturing, charity and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £100M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but with little or no internal marketing capability.

Dan Tyre Part 1: Inbound Marketing Strategy: How to Align Sales and Marketing Teams

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