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Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale.

Presented in partnership with WordPressVIP.

Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagemen‪t‬

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth." This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worth the hype? Take a listen and decide for yourself! Presented in partnership with WordPressVIP.

Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile

Author of "Writing Copy For Dummies," Principal of Kranz Communications, and writing professor Jonathan Kranz joins the Marketing Cloudcast. In this episode, hear Jonathan's advice on solving tough marketing challenges: what can marketers do with products and services that are truly difficult to market? Jonathan goes into detail on how to craft a marketing strategy for products that — let's face it — appear boring, complex, or lacking differentiation in the marketplace. He also debunked the one copywriting myth that bugs him above all others.

Genius Marketing for Boring, Complex, or Non-Differentiated Products

Lee Odden is the CEO of TopRank Online Marketing, a digital marketing agency that consults Fortune 100 B2B and B2C companies. He's also one of the world's foremost experts on SEO and content marketing, having authored "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing." In this episode of the Marketing Cloudcast, Lee explains how much SEO has changed since the '90s — and why it's still separate from content marketing. He talks about why influencer marketing can boost your company's SEO and content efforts and how to get started. Have questions about what review sites like Yelp and TripAdvisor mean for your brand online? Lee covers that, too, with actionable advice for companies of all sizes.

Modern SEO in a Content Marketing World

Ryan Holiday, bestselling author of "Growth Hacker Marketing," joins the show. Why have innovative companies like Facebook foregone a traditional marketing department in favor of a growth department? Listen as Ryan — who’s also former director of marketing for American Apparel — explains what your company can learn from today’s hottest startups, no matter your industry, business size, or audience.

The Marketing Cloudcast Podcast

Growth Hacking Strategies Your Marketing Can Steal from Startups

Believe it or not, Black Friday will be here next month! In this episode, Salesforce Sr. Director of Product Marketing Ron Pereira shares the hottest marketing trends leading into the 2017 holiday season, new data on shopper behavior, and cross-channel strategies to help you get more from your holiday results. And this episode is not just for retail marketers. The holidays are on every consumer's mind from November to January, so use these tips to infuse every marketing message with seasonal relevancy and cheer.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

How to Get Your Marketing Ready for the Holidays on Every Channel

In this episode, we look at how you can unlock your best marketing voice to make sure your message resonates to any audience. Our guest on this episode is Simon de Cintra, who is a speaking coach and author of the book, Unlock Your Business Voice. Tune in and find out what qualities the best marketing leaders have in common, and how you can start putting in the work to develop your own marketing voice with the help of a simple acronym: VOICE.

Unlock Your Marketing V.O.I.C.E

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/

Monetizing Repeat Client Base With RFM Segmentation

Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart Simple Marketing, an expert in the multi-cultural marketing space - shares impactful ways we can connect with our audience in an authentic way.

Embracing Multicultural Marketing as a Necessity

With such a competitive industry, BELLA+CANVAS, a premium crafted wholesale apparel company works hard to differentiate themselves. One way, they've discovered, is through the perfect welcome series. They've seen their highest engagement in the first 2 weeks with 33% increase in ROI. In this episode you'll learn from digital marketing expert, Roxane Chabassier, at BELLA+CANVAS as she shares best practices for building the perfect welcome series. You can access Roxane’s session at Dreamforce here: https://sfdc.co/roxane

How to Create The Perfect Welcome Series with BELLA+CANVAS

Did you know that the growth rate of AI adoption from 2018 is 186%? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the research through the lens of an industry expert at Caleres, a fashion portfolio brand. Corrina Cohen, Marketing Cloud Platform Developer, comes on the show to share how this research relates to her day to day job.

Leading Through Change: Insights from 7,000 Marketers Worldwide

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach. Guests:&nbsp;  , Partner and Associate Director, B2B Marketing &amp; Sales at BCG&nbsp; , Sr. Manager, 1:1 Enterprise ABM, Salesforce  - National Vice President Retail Canada, Salesforce  Resources:  Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH

How to Speak ABM: Three’s Company

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.

Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce

Resources:
Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j
Blog Post: How AI Is Keeping  Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP

How to Speak ABM: The Digital Handshake

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake. Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce Resources:  Data Sheet: State of Marketing Report for Manufacturing  Blog Post: How AI Is Keeping&nbsp; Supply Chains Running Throughout the Pandemic.

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in. 

Resources:
Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI

How to Speak ABM: The Future of Lead-Gen

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.&nbsp; Resources:  Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways.

We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

How to Speak ABM: Our Key Takeaways

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021.&nbsp; Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to oher at @ and let @ know your thoughts on this episode or ideas for a future topic.

5 Marketing Books You Must Read in 2021

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.

Subscribe now on iTunes: https://itunes.apple.com/us/podcast/the-marketing-cloudcast/id1034077637

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