All Episodes

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale.

Presented in partnership with WordPressVIP.

Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagemen‪t‬

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth." This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worth the hype? Take a listen and decide for yourself! Presented in partnership with WordPressVIP.

Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile

Did you know that the growth rate of AI adoption from 2018 is 186%? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the research through the lens of an industry expert at Caleres, a fashion portfolio brand. Corrina Cohen, Marketing Cloud Platform Developer, comes on the show to share how this research relates to her day to day job.

Leading Through Change: Insights from 7,000 Marketers Worldwide

In this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very soon!

Leading Through Change Reflection & New Series Teaser

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing. 

Guests:
- Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce
- Engelina Jaspers - author of Marketing Flexology
- Erna Alfred Liousas - CEO and Founder of U*Realized

Resources:
- Marketing Flexology featured on The Marketing Book Podcast: https://sforce.co/3jpbs6c
- U*Realized Website: https://www.u-realized.com/
- HR Redefined: https://www.hr-redefined.com/
- Tech Ladies: https://www.hiretechladies.com/our-story/.

Moment Makers: The New World of Marketing

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations.

RESOURCES:
Book: Data Driven by Chris O'hara, Tom Chavez, and Vivek Vaidya: https://datadrivenmarketingbook.com/

Webinar: How to Create a Secure and Trusted Environment During Uncertain Times https://sforce.co/33c2QtW

Moment Makers: Walking the Data Tightrope

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal.

Moment Makers: You’ve Got the Data. Now What?!

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! 

Guests:

Jose Cebrian - Senior Vice President Marketing Strategy, Merkle
Lisa Tan - Chief Marketing Officer, Reverie
Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie
Resources: 

Salesforce + Google Virtual Adventure - sforce.co/virtualadventure
https://www.merkleinc.com/what-we-do/salesforce-partnership

Moment Makers: How Real Is Real-Time Personalization?

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success.

Guests:
Mike McGuirk, Lecturer at Babson College
Doug Morneau, author of 3 Big Lies
Anand Kishore, CEO and Co-Founder at AspireIQ

Moment Makers: A Sharp Eye on ROI

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out!

Guests:
Jay Baer, Founder of Convince & Convert
Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World

Resources:
Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5
Social Pros Podcast Episode with Tatiana Holifield, VP/Head of Digital Strategy at Pacers: https://sforce.co/34EyVeQ

Moment Makers: You’re in Charge. What’s Next?

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career?

Guests:
Thomas Barta - Author of The 12 Powers of a Marketing Leader
Rochelle Hinds - VP of social media at OneUnited Bank
Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes

Resources:
The 12 Powers of a Marketing Leader Book: https://sforce.co/3hOvEgK
Twitch: twitch.tv/BlackCompat
The ESHcast: https://sforce.co/359V5FM
Rochelle’s Xbox MVP Profile: https://mvp.xbox.com/profile/5000942

Moment Makers: The Skills You Need to Stand Out

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!

Moment Makers: Our Key Takeaways

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.

Guests:
Mike Kostow, GM Pardot at Salesforce
Emma Chalwin, SVP Global Field Marketing at Salesforce

Resources:
The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC
6th State of Marketing Report: https://sfdc.co/p5LXG

How to Speak ABM: Getting Started with Account-Based Marketing

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make ABM successful. 

Guests:
Chris Golec, Founder of Demandbase
Jon Miller, Chief Product Officer at Demandbase
Karen Holmgren - Senior Manager, Global Marketing Operation at Pitney Bowes

Resources:
1. Marketing and Your CRM: Better Together - https://sfdc.co/ccgGm4
2. Marketing Intelligence Report - https://sfdc.co/bu3LHs
3. A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA

How to Speak ABM: The Data Imperative

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP), looking at their pain points, deal size, and who's on their buying committee. 

Guests: 
Daniel Englebretson - Co-founder and Head of Client Services at Khronos
Neha Shah - Director, Product Marketing at Salesforce Pardot

Resources:
A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

How to Speak ABM: Account Anthropology

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.

Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services.

Resources:
The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA
Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

How to Speak ABM: 3 Steps to Success

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.

Guests: 
Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG, Boston Consulting Group
Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
Cinzia Bazzo - National Vice President Retail Canada, Salesforce


Resources:
1. Webinar - How Marketers Are Driving Account Engagement and Growth with ABM:  https://sfdc.co/MOeXW
2. BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH

How to Speak ABM: Three's Company

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.

Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce

Resources:
Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j
Blog Post: How AI Is Keeping  Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP

How to Speak ABM: The Digital Handshake

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in. 

Resources:
Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI

How to Speak ABM: The Future of Lead-Gen

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways.

We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

How to Speak ABM: Our Key Takeaways

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.

Subscribe now on iTunes: https://itunes.apple.com/us/podcast/the-marketing-cloudcast/id1034077637