What you need to know about Day 1 of Salesforce Connections - Tuesday June 12th. Learn more at salesforce.com/connections

Salesforce Connections 2018: Day 1

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/

Monetizing Repeat Client Base With RFM Segmentation

In this episode we learn the secret ingredients to running a successful marketing campaign for a consumer goods brand. At Connections we spent time with Global Program Manager Kim Gandhi and Rafael Hernandez Application Designer from Cargill. Cargill is one of the world’s top producers and distributor of agricultural products and has been a family owned business for over 150-yrs. Hear how the organization has been able to grow and scale their farm to table experiences.

Cargill's Secret Ingredient for a Successful Customer Journey

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Cargill's Secret Ingredient for a Successful Customer Journey

The Marketing Cloudcast

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