What you need to know about Day 1 of Salesforce Connections - Tuesday June 12th. Learn more at salesforce.com/connections

Salesforce Connections 2018: Day 1

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/

Monetizing Repeat Client Base With RFM Segmentation

Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function? 

In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign where Cottonelle is teaming up with United Way to #ShareASquare. Kimberly-Clark is donating $1 for every mention of #ShareASquare on social media, up to $100,000. We also brought on a social expert, Leigh Price to share relevant tips on social media marketing.

Resource: 
Social Studio 90 day free trial: sfdc.co/social90days 
Details on #ShareASquare: www.cottonelle.com/en-us/share-a-square

Leading Through Change: Purpose Driven Marketing with Kimberly-Clark’s #ShareASquare

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.

Subscribe now on iTunes: https://itunes.apple.com/us/podcast/the-marketing-cloudcast/id1034077637

Leading Through Change: Purpose Driven Marketing with Kimberly-Clark’s #ShareASquare

The Marketing Cloudcast

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