Andy Crestodina, co-founder and strategic director of Orbit Media and all-around website expert, joins the Cloudcast. In this episode, Andy talks about the importance of your company’s website — it’s the one piece of digital real estate you actually own. With that in mind, he shares tips for web design, copy, headlines, and more that any marketer can implement right away. If you’re ready to increase conversions from your site and bring its look into 2017, look no further than this episode.

Marketing Cloudcast

The Marketer's Guide to Website Design, Copy, and Conversion

What you need to know about Day 1 of Salesforce Connections - Tuesday June 12th. Learn more at salesforce.com/connections

Salesforce Connections 2018: Day 1

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/

Monetizing Repeat Client Base With RFM Segmentation

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.

Subscribe now on iTunes: https://itunes.apple.com/us/podcast/the-marketing-cloudcast/id1034077637

The Marketer's Guide to Website Design, Copy, and Conversion

The Marketing Cloudcast

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