Summary: There comes a point in your company’s life cycle when integrating different marketing systems becomes the next big step. Are you going to be able to manage all the data that needs to be synched? In this episode we want to make sure that when you’re about to integrate a new technology with your existing marketing automation system, you’ll know exactly what skills you need to have and what mistakes you need to avoid. In today’s episode, Zak Pines will be joining us from Bedrock Data who is an expert at marketing systems integration. He’s going to be sharing with you why it’s essential to integrate your marketing systems and how to overcome common integration challenges. Tune in to learn how to make the integration process both smooth and painless. Let’s hear it from Zack. &nbsp; Highlights: 00:46 – Meet Zak Pines, marketing VP at Bedrock Data. 02:04 – What Bedrock Data does and how it can benefit you. 04:15 – When do you really need to start focusing on integrating your marketing systems? 06:44 – The most common challenges of integrating a new technology into your systems and how to overcome them. 09:49 – What are the most important data integration skills you’ll ever need? 15:25 – The 4 bedrock systems of an integration process: CRM, marketing automation, customer support, analytics. &nbsp; Links / Resources: Enduur Official Website: http://www.enduur.com/ Marketing Cupcakes: http://marketingcupcakes.com/ Martech: http://martechconf.com/ Bedrock Data: https://www.bedrockdata.com/ HubSpot: https://www.hubspot.com/ SalesForce: https://www.salesforce.com Marketo: https://www.marketo.com/ NetSuite: http://www.netsuite.com/portal/home.shtml Dynamics: https://www.microsoft.com/en-us/dynamics365/marketing Eloqua:  https://www.oracle.com/marketingcloud/products/marketing-automation/index.html Pardot: http://www.pardot.com/ Aco-On: https://www.act-on.com/ GoToWebinar: https://global.gotowebinar.com/ Webex: https://www.webex.com/ On24: https://www.on24.com/ &nbsp; Transcript: &nbsp;  Intro:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Chances are your company's marketing efforts could be producing better results. We're here to help make your marketing smarter. Welcome to Marketing Cupcakes bringing you the latest in marketing analytics, data science techniques, integration challenges, guerrilla marketing techniques and more. Here are your hosts of Marketing Cupcakes, Dave and James Gilbert. &nbsp; Dave: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hi Zak. Let's get started then. So welcome to another episode of Marketing Cupcakes. We're really excited to have Zak Pines with us. Zak is the VP of marketing at Bedrock Data. And today we're going to be talking about why it's essential to integrate your marketing systems and how to overcome common integration challenges. So Zak, why don't we talk about little bit about you and your background and why don’t we start there? &nbsp; Zak:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sounds good. Guys, I've been at the marketing technology and marketing automation I think for a while now. Probably coming up on, believe it or not, about 20 years, working in this industry, kind of all different angles. Love MarTech, love the demand generation and I'm VP at marketing at Bedrock Data and we help companies connect their SaaS systems and we do that for marketers, we do that for operations professionals. So many folks are coming at the challenge of connecting systems from an IT perspective and we're looking at it more from the kind of the marketers as the business apps user who says I need to have my systems working together in order to get the most out of those systems and I want to have the flexibility to manage that at the pace that my business demands. &nbsp; Dave:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yeah, yeah, absolutely. So Zak,...

Interview w/ Zak Pines from Bedrock Data - Why It's Essential to Integrate Your Marketing Systems, and How to Overcome Common Integration Challenges

A quantitative marketing podcast where we bring you the latest in marketing analytics, data science, data challenges, systems integrations best practices, and growth-hacking techniques.