Andrew Peek, Julie Jarnagin, and Bryce Baker discuss what is attribution and how valuable it actually is, why overspending on a struggling community won’t help if there’s no content on your community page, the value of having an HOA, and more!

Supporting Partner

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

 Market Proof Marketing

How Important Is Attribution Really?

Kevin Oakley is joined by Jack Burlinson, Founder and CEO of Stageglass, and Isaac Kassab, Head of Growth at Stageglass. Together they discuss how to turn construction documents into interactive video-game environments, who Wows them in the industry and in life, along with how they create certainty with renderings.

Turning the World Upside Down with Jack Burlinson and Isaac Kassab

Kevin Oakley, Andrew Peek, and Samantha Kelleberger review the data and discuss if the spring selling season is here yet. They talk about the future of AI for home builders, home builder sentiment, and more!

Is The Spring Selling Season Here?

Kevin, Beth, and Julie unpack why homebuyers often say they’re “just looking”—even when they’re ready to buy. They explore how self-denial shows up in the buying journey, the hidden influencers shaping post-sale opinions, and how builders can better support customers long after the contract is signed. Plus: escalation clauses, mystery caulk, and what happens when Siri can’t keep its promises.

Ep 380 - Buyers Are Liars To Themselves

Market Proof Marketing

Landing Pages Forever (Sometimes)

Jeff Shore joins us for our 360 conversation as we celebrate our 50th episode! You'll likely learn things about Jeff you've never known before - and also his perspective on the difference between sales and marketing. PLUS - how does he REALLY feel about "dare to compare" worksheets?

Celebrating 50 Episodes With Jeff Shore!

About a month ago, Sarah Titus, Marketing Manager for Eastbrook Homes in Michigan, shared in the MPM FB group a content project she'd just launched that day. The crowd went WILD. So we invited her to the show to discuss exactly how the "Know Your Options" video series/content hub came to be. Listen as she describes the backstory and process for launching a new home content masterpiece. Plus... celebrating the wins, website benchmarks for 2021, and a potential podcast format change.

The Makings of a Content Masterpiece with Sarah Titus

This week Kevin, Andrew and Bryce discuss how marketers can prepare for the inevitable downturn, Andrew's favorite Google topic, and Kevin's foray into Clubhouse. In the news... what happened at IBSx? Are meta descriptions worth it? And what is Zillow up to now? And more...

Are Meta Descriptions Worth Writing?

The 2023 NAHB Award Winning Podcast for Best Professional Industry Insight Series. A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

Ep 380 - Buyers Are Liars To Themselves

Market Proof Marketing

Related tracks