You may know him as Jah Cure. Perhaps you know him by his given name, Siccaturie Alcock. But as the saying goes, “What’s in a name?” Most importantly, you must know his message. His music is at once his spirit, his all-consuming passion, and his personal declaration of a belief in a universal consciousness based on love and positivity.

Born in Hanover, Jamaica on October 11th, 1978, the global force that is Jah Cure has been a long time in the making. From as little as three years old, this child of slight build would captivate those around him with his innate musical virtuosity. As he and his love for the art grew, the young man whose voice would make any songbird green with envy would sneak out of his bedroom window late at night to visit local dancehalls and stage shows. It was here that he became immersed in the stylings of the undisputed greats: Bob Marley, Peter Tosh, Burning Spear, Beres Hammond, Marcia Griffith, Garnett Silk, Yami Bolo, Jacob Miller and Black Uhuru. A young Siccaturie knew that he would dedicate himself to achieving membership of this superlative group.

Initially using the name ‘Little Melody’, Siccaturie’s voice started to leave an indelible impression in the streets and he soon became the talk of Jamaica. At the age of fifteen, he moved to Kingston. The name Jah Cure was bestowed upon him by the world-renowned Capleton and the David House Crew. This was primarily due to the vast amount of herb he smoked in the quest for spiritual enlightenment - a daily custom of his Rastafarian religion and commitment to natural living. Using the plants of the land for medicinal purposes, the singer looked young and healthy. He was ‘well-preserved’ or ‘cured’. Jamaican music icon, Beres Hammond, subsequently took Cure under his wing and became his mentor and producer.

However, Cure’s journey would be unexpectedly interrupted when in 1998 he was stopped and arrested late one night in Montego Bay. He was charged with four crimes, all of which he vehemently denies to this day. A non-jury trial was convened (one in which a single judge decides both questions of law and fact) and unfortunately, despite a total lack of visual confirmation of his involvement in said crimes, Cure was given a 15 year sentence.Not letting this setback disrupt his dream, Cure recorded and released many #1 singles from jail. The songs "Jamaica" and "Longing For" were both local and global successes. Cure’s first album, FREE JAH’S CURE, was recorded and released in 2001. On this project, Cure conveys his gratitude for life. He believes his incarceration was Jah’s way of teaching him humility, kindness, forgiveness and love for his fellow man. Consequently, he has relinquished any resentment for those who judged him unjustly. In 2003, Beres Hammond produced Cure’s second album, GHETTO LIFE, which featured the acclaimed single Divide and Rule.

On his first day of freedom Cure publicly stated that his only remaining life goal would be to use his music as a means of spreading love, peace and healing. Since 2007, Jah Cure has topped the charts with several # 1 singles - Call on Me, featuring Phyllisia, followed by You’ll Never Find, and Unconditional Love, which quickly became the #1 reggae single worldwide. The song Like I See It, featuring Rick Ross, and the remix with dancehall king Mavado, undeniably rocked the international reggae scene.Released in 2013, the album WORLD CRY featured collaborations with the talents of Tupac, Keri Hilson, Mavado, MDMA, Rick Ross, Jazmine Sullivan, Shyne and several others. It can confidently be described as an auditory explosion that crossed and entwined the genres of reggae, hip hop, R&B, Latin and pop.

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His most recent album, THE CURE, dominated the billboard reggae charts for a phenomenal 36 weeks and was nominated for Best Reggae Album at the 2016 Grammy Awards.

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                  🧟‍♀️
Thumpin beats 😏💓 ￼
IDGAF 👌🏽🖕🏼you know how humanity advance’s? Together bitch

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Dancehall and Reggae music producer Notnice - With a signature style that infuses sharp-edged Hip Hop drum kicks with soulful piano rifts and Dancehall bravado, Ainsley Morris has carved a unique niche for himself among Jamaica's young Dancehall producers.
Starting out as a high school student with no musical training, the self-taught rhythm creator is a Billboard producer who was the backbone of one of Dancehall's most powerful forces.
Between 2009 and 2011, he became a household name as an integral part of Dancehall star Vybz Kartel's Portmore Empire, scoring a string of #1 singles for Kartel, including "Last Man Standing," "Cake Soap," "Mama," "Get Wild," and "Benz Punany." In addition, he produced break out hits for the Empire's then up and coming pool of deejays including Jah Vinci's " Watch Yuh Friends," Popcaan's "Gangster City," and "Dream," Shawn Storm's "My Life" which also hit #1 on the local charts, as well as Gaza Slim's "One Man." Joining forces with Corey Todd Records in 2011, he landed another local #1 single with Jah Vinci's "In My Life.
He won international acclaim with "Ramping Shop" a racy and wildly popular duet from Kartel and female Dancehall deejay Spice that became a staple on urban radio in Nort h America. In 2009, "Ramping Shop" peaked at #76 on t he Billboard Top 100. In 2011, Notnice was named 'Producer of the Year' by the Excellence in Music and Entertainment Awards.
Ainsley Morris was raised in the Waterford section of Portmore, in St. Catherine. After convincing his mother to buy him a computer in hig h school, he began to experiment with music, eventually teaching himself to create rhythms. He began his professional career at Rokus Records, establishing Notnice Records after branching out on his own in the mid 2000s.
The Notnice Records discography contains a variety of pounding Dancehall 'riddims' compilations including: 
Takeover Riddim (2011), Club Hoppin (2011), S-Class (2011), Eternal (2011), Gangster City (2010), Duss (2010), Conception (2010), Street Vybz (2010), England Town (2009), Unknown Number (2009)
Boxing Day (2009), Birthday (2009), Remand (2008) and Gyal Farm (2008).
In March of 2011, Notnice left the Vybz Kartel's led Portmore Empire and later teamed up with former business partner of Kartel Cory Todd. That partnership was short lived and in January of 2012, decided to take his career on a solo path.
His solo path proved just as successful, having the emerging talents of Dancehall Artiste Alkaline under his tutelage. Together, majority of the Artiste’s early success was at the hand of the prolific producer with songs like “Things mi love in 2013 and Move Mountains in 2014.
Always one to work with a variety of talent Notnice continued to expand his catalogue to include
Dancehall Queen of Stage Spice ‘So Mi like it in 2013, tracks with Popcaan during a spectacular 2016 for the artiste with “Never Sober, “Ova Dweet” and “World Cup”.
Notnice followed that trend in 2017 with the release of the “El Chapo” riddim which included songs from Masicka, Jafrass and Popcaan. The Notnice Records imprint was also extended wih the signing of two Dancehall acts Jah Vinci, whom Notnice had known and had a working relationship with from the former Portmore Empire Crew and new comer Jafrass.
His prowess was also further solidified when he was named International Reggae and World Music Awards –IRAWMA- Producer of the year 2018. These days the producer, while continuing to release unforgettable music for the listening public he is now working on a Production like non other, an album, showcasing his various sounds set for release in August 2019.

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