In today’s conversation we are going to discuss “cringe marketing” and data hygiene issues that can go to the extent of causing emotional distress to the consumers along with discussing the future of identity resolution & CDPs in a cookieless world and understanding what the advertisers and marketers have instore for the cookiepocalypse. 

Going ahead in the conversation we are also going to throw some light on the next big thread joining the customer experience journey with personalization and while loss of third party cookies is definitely something that will reshape a lot of procedures in the marketing technology world, but is definitely not an end to the personalization “era”.

AudioMerge

Discussing Cookieless Advertising with David Morris

On the First Episode of The Martech Cube Podcast, We have Tom Treanor, Global Head of Marketing , Arm Treasure Data with us to unfold various facets of Data Personalization and Unification along with discussing the emergence and future of CDPs in the upcoming times. On the Hindsight, we also discuss the volatility of content and how dynamic should your content marketing strategies be to evolve with challenging times.

The Martech Cube Podcast Ep. 01

Discussing Data Unification and CDP Emergence With Tom Treanor

On the Third Episode of The Martech Cube Podcast, we have David Raab, Founder, The CDP Institute with us to discuss various aspects of CDP along with discussing the underutilization of the CDP. With that being said we are going to discuss how marketing teams can gear up in order to personalize the customer interactions and customer engagement across the entire customer journey map. On the offside, we are going to touch base on the seemingly urban marketer’s problem of piling on to the martech stack and how it can be solved on the both operational and implementational levels.

Discussing Underutilisation of CDP & Marketing Personalization With David Raab

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
https://www.martechcube.com

Discussing Cookieless Advertising with David Morris

MarTech Cube

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