In today’s conversation we are going to discuss “cringe marketing” and data hygiene issues that can go to the extent of causing emotional distress to the consumers along with discussing the future of identity resolution & CDPs in a cookieless world and understanding what the advertisers and marketers have instore for the cookiepocalypse. 

Going ahead in the conversation we are also going to throw some light on the next big thread joining the customer experience journey with personalization and while loss of third party cookies is definitely something that will reshape a lot of procedures in the marketing technology world, but is definitely not an end to the personalization “era”.

AudioMerge

Discussing Cookieless Advertising with David Morris

In Today’s Episode of the Martech Cube Podcast we are going to discuss the tips and tricks that the marketers and platforms should adapt in order to pace with an increasing locally-focused consumer population.  Along with that, we are also going to throw some light on the impetus of Hyper-localization as a revolution along with focusing on the current state of location-based marketing.

Discussing Local Marketing with Monica Ho

Localized marketing and location-based marketing are pivotal to multi-location brands. In this episode of MarTechCube Podcast, Damian Rollison shares his expertise on locally perfected marketing and how it is a real game-changer for modern marketers.

Discussing Localized Marketing with Damian Rollison

A first-party data strategy will play a pivotal role in the cookie-less world that awaits all marketers. In this episode of the MarTechCube Podcast, Kazuki Ohta shares powerful insights on data-oriented marketing and creating a connected customer experience.

Discussing Data Strategy with Kazuki Ohta

Indeed, compliance serves as the bedrock for responsible growth, BaaS for fintech partnership and your insights have proven to be exceptionally valuable. In this episode of the MarTechCube Podcast, Alana Levine shares powerful insights on driving revenue growth and expanding business opportunities for the company. Tune in now!

Discussing Digital Performance Marketing with Alana Levine

Heidi advocates for brand building in B2B, focusing on trust and differentiation amidst technical parity, while driving growth through innovative strategies like AI and Customer Data Platforms (CDPs). Her insights on data strategy, AI-driven personalization, and Account-Based Marketing (ABM) underscore the importance of alignment, data integrity, and internal communication for business success.

Heidi Bullock Unveils the Power of Data and AI in B2B Brand Building and Growth Strategies

Abby Hehemann, the Global Marketing Director at GetResponse, discussed her journey from customer success to product marketing, emphasizing the importance of customer insights and proactive thinking. She highlighted the evolution of GetResponse from an email autoresponder to a multi-channel marketing automation platform, focusing on anticipating customer needs and leveraging AI for data analysis. Abby stressed the significance of maintaining a human touch in marketing, using AI to handle repetitive tasks, and allowing marketers to focus on creativity. "The person who knows the customer the best wins," she advised, encouraging staying curious, continuously learning, and investing in oneself while understanding customers deeply to succeed in any business.

Episode 10 –  Abby Hehemann on the Power of Customer Insights and AI in Modern Marketing

Simon Dunlop, Co-Founder and CMO of Instreamatic, breaks down the essentials of market entry, the impact of AI on ad effectiveness, and shares his thoughts on the future of audio and video ads (A/V ads). Drawing from his vast experience in the martech, online media, and CPG industries, Simon offers professional tips on crafting effective go-to-market (GTM) strategies and choosing the right martech solutions. He also explores innovative ways to use AI for personalizing creatives and reveals key insights from Instreamatic’s latest study on AI-driven audio advertising.

Episode 11 –  Simon Dunlop on GTM Strategies, AI Ad Personalization & Future MarTech Trends

In this episode of Martech Cube, we delve into the transformative power of shifting from disruptive advertising to creating genuine connections with your audience. Our guest, Patrick Lane, Senior Marketing Manager at Terakeet and adjunct professor at Syracuse University, shares his profound insights on optimizing digital assets to drive business growth. Patrick discusses the importance of understanding customer needs, leveraging search data, and implementing the Owned Asset Optimization (OAO) framework to enhance brand performance. He highlights how brands can cut through the noise in today's saturated marketing landscape by truly listening to their audience and using AI for data analysis while maintaining a human touch. Join us for an enlightening conversation that offers valuable strategies for connecting with customers and achieving marketing success.

Episode 12 – Patrick Lane: The Art of Listening to Connect with Your Customers

In this episode of Martech Cube, we explore the intricate world of Customer Data Platforms (CDPs) with Bill Bruno, CEO of Celebrus Technologies. Bill, a seasoned expert in behavioral data technology, brings a wealth of knowledge from his background in Computer Engineering and leadership in pioneering innovations like the CX Vault and Celebrus CDI for Salesforce.

Join us as Bill addresses some of the most pressing questions about CDPs, including why many vendors’ claims about user interaction capture and real-time processing fall short of reality. He also delves into the challenges of digital identity and profile tracking, shedding light on security concerns and how businesses can navigate the complex landscape of CDP solutions. With his insights, you'll gain a clearer understanding of how to evaluate CDP vendors and avoid common implementation pitfalls. Tune in for an enlightening discussion that will help you make informed decisions and optimize your data strategy for maximum impact.

Episode 13 –  Navigating CDPs: Fact vs. Fiction with Bill Bruno CEO Celebrus Technologies

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
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