In this episode of Martech Cube, we explore the intricate world of Customer Data Platforms (CDPs) with Bill Bruno, CEO of Celebrus Technologies. Bill, a seasoned expert in behavioral data technology, brings a wealth of knowledge from his background in Computer Engineering and leadership in pioneering innovations like the CX Vault and Celebrus CDI for Salesforce.

Join us as Bill addresses some of the most pressing questions about CDPs, including why many vendors’ claims about user interaction capture and real-time processing fall short of reality. He also delves into the challenges of digital identity and profile tracking, shedding light on security concerns and how businesses can navigate the complex landscape of CDP solutions. With his insights, you'll gain a clearer understanding of how to evaluate CDP vendors and avoid common implementation pitfalls. Tune in for an enlightening discussion that will help you make informed decisions and optimize your data strategy for maximum impact.

Episode 13 –  Navigating CDPs: Fact vs. Fiction with Bill Bruno CEO Celebrus Technologies

On the First Episode of The Martech Cube Podcast, We have Tom Treanor, Global Head of Marketing , Arm Treasure Data with us to unfold various facets of Data Personalization and Unification along with discussing the emergence and future of CDPs in the upcoming times. On the Hindsight, we also discuss the volatility of content and how dynamic should your content marketing strategies be to evolve with challenging times.

The Martech Cube Podcast Ep. 01

Discussing Data Unification and CDP Emergence With Tom Treanor

On the Third Episode of The Martech Cube Podcast, we have David Raab, Founder, The CDP Institute with us to discuss various aspects of CDP along with discussing the underutilization of the CDP. With that being said we are going to discuss how marketing teams can gear up in order to personalize the customer interactions and customer engagement across the entire customer journey map. On the offside, we are going to touch base on the seemingly urban marketer’s problem of piling on to the martech stack and how it can be solved on the both operational and implementational levels.

AudioMerge

Discussing Underutilisation of CDP & Marketing Personalization With David Raab

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
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Episode 13 – Navigating CDPs: Fact vs. Fiction with Bill Bruno CEO Celebrus Technologies

MarTech Cube

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