Heidi advocates for brand building in B2B, focusing on trust and differentiation amidst technical parity, while driving growth through innovative strategies like AI and Customer Data Platforms (CDPs). Her insights on data strategy, AI-driven personalization, and Account-Based Marketing (ABM) underscore the importance of alignment, data integrity, and internal communication for business success.

AudioMerge

Heidi Bullock Unveils the Power of Data and AI in B2B Brand Building and Growth Strategies

Non-profit organizations are more mission-driven, consensus-driven, and resource-constrained than commercial organizations. As a result, it’s imperative that non-profits develop a data strategy before plunging into building data solutions. It will save them time, money, and burnout in the long run.
Published at: https://www.eckerson.com/articles/why-non-profits-need-a-data-strategy

Why Non-Profits Need a Data Strategy - Audio Blog

In this episode of Martech Cube, we explore the intricate world of Customer Data Platforms (CDPs) with Bill Bruno, CEO of Celebrus Technologies. Bill, a seasoned expert in behavioral data technology, brings a wealth of knowledge from his background in Computer Engineering and leadership in pioneering innovations like the CX Vault and Celebrus CDI for Salesforce.

Join us as Bill addresses some of the most pressing questions about CDPs, including why many vendors’ claims about user interaction capture and real-time processing fall short of reality. He also delves into the challenges of digital identity and profile tracking, shedding light on security concerns and how businesses can navigate the complex landscape of CDP solutions. With his insights, you'll gain a clearer understanding of how to evaluate CDP vendors and avoid common implementation pitfalls. Tune in for an enlightening discussion that will help you make informed decisions and optimize your data strategy for maximum impact.

Episode 13 –  Navigating CDPs: Fact vs. Fiction with Bill Bruno CEO Celebrus Technologies

Many data leaders want to implement self-service, but don’t realize that they first have to implement the right architecture, governance, operating model, project delivery approach, data, and change management plan.
Published at:
https://www.eckerson.com/articles/self-service-is-the-outcome-not-the-driver-of-a-data-driven-organization

Self-Service is the Outcome, Not the Driver of a Data-Driven Organization - Audio Blog

With numerous data catalog options available, all claiming to be the best, how do you make an informed decision without exhaustive research?
Published at:
https://www.eckerson.com/articles/unveiling-the-future-of-data-catalogs

Unveiling the Future of Data Catalogs - Audio Blog

Many practitioners view data mesh and data fabric as mutually exclusive approaches to data strategy. However, these paradigms complement each other. Data mesh focuses on decentralization and autonomy; Data fabric ensures centralized integration and governance. Let’s dive into how blending elements of both can offer flexibility and control to create the right fit for your organization’s data strategy.
Published at: https://www.eckerson.com/articles/blending-data-mesh-and-data-fabric-crafting-a-balanced-data-strategy-2118cd34-e463-4468-b150-bdaf9e1c541d

Blending Data Mesh and Data Fabric: Crafting a Balanced Data Strategy - Audio Blog

A strategic approach to data monetization covering key processes, risks, and organizational shifts needed for success.
Published at: https://www.eckerson.com/articles/unlocking-data-monetization-success

Unlocking Data Monetization Success - Audio Blog

AI-Driven Healthcare: Sutter Health's Journey to Scale Clinical Innovation

Host: Shahid Shah
Guest: Kiran Mysore

Join Kiran Mysore, Chief Data & Analytics Officer at Sutter Health, as he shares insights on scaling AI adoption, building sustainable innovation infrastructure, and transforming healthcare delivery through data-driven approaches. Learn how one of the nation's largest health systems is successfully integrating advanced analytics and AI into clinical practice while maintaining governance and ethical standards.
   • Real-world implementation of clinical AI at scale
   • Building sustainable innovation infrastructure
   • Data strategy for improved patient and provider experiences
   • Governance frameworks for responsible AI adoption
   • Implementation and impact from digital scribes to diagnostics

To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”.

Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Digital Health Talks: AI-Driven Healthcare - Sutter Health's Journey to Scale Clinical Innovation

Anthony Cosgrove, Co-founder at Harbr, tells us how successful data products focus on clear value propositions, tailored placement, intuitive packaging, and appropriate permissions.
Published at:
https://www.eckerson.com/articles/what-is-a-data-product

What is a Data Product? - Audio Blog

All data management activities—whether internally or externally focused—should either reduce costs or grow earnings.
Published at:
https://www.eckerson.com/articles/book-review-how-to-make-money-with-data

Book Review: How to Make Money with Data - Audio Blog

Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.

RADIO FOR THE HEALTHCARE INDUSTRY
Healthcare NOW Radio and Podcast Network offers discussions on the latest developments and trends impacting the industry including: health tech, health IT, healthcare innovation, healthcare policy, healthcare data security, telehealth, interoperability, biotech, med tech, value-based care, pharma, healthcare compliance, and much more. Shows are hosted by industry thought leaders. Guests are a "who's who" across the healthcare spectrum.  The listening audience is predominantly physician and hospital-based, and the healthcare industry at large.

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
https://www.martechcube.com

New tracks tagged #DataStrategy