In this episode of Martech Cube, we delve into the transformative power of shifting from disruptive advertising to creating genuine connections with your audience. Our guest, Patrick Lane, Senior Marketing Manager at Terakeet and adjunct professor at Syracuse University, shares his profound insights on optimizing digital assets to drive business growth. Patrick discusses the importance of understanding customer needs, leveraging search data, and implementing the Owned Asset Optimization (OAO) framework to enhance brand performance. He highlights how brands can cut through the noise in today's saturated marketing landscape by truly listening to their audience and using AI for data analysis while maintaining a human touch. Join us for an enlightening conversation that offers valuable strategies for connecting with customers and achieving marketing success.

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Episode 12 – Patrick Lane: The Art of Listening to Connect with Your Customers

On the First Episode of The Martech Cube Podcast, We have Tom Treanor, Global Head of Marketing , Arm Treasure Data with us to unfold various facets of Data Personalization and Unification along with discussing the emergence and future of CDPs in the upcoming times. On the Hindsight, we also discuss the volatility of content and how dynamic should your content marketing strategies be to evolve with challenging times.

The Martech Cube Podcast Ep. 01

Discussing Data Unification and CDP Emergence With Tom Treanor

On the Third Episode of The Martech Cube Podcast, we have David Raab, Founder, The CDP Institute with us to discuss various aspects of CDP along with discussing the underutilization of the CDP. With that being said we are going to discuss how marketing teams can gear up in order to personalize the customer interactions and customer engagement across the entire customer journey map. On the offside, we are going to touch base on the seemingly urban marketer’s problem of piling on to the martech stack and how it can be solved on the both operational and implementational levels.

Discussing Underutilisation of CDP & Marketing Personalization With David Raab

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
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Episode 12 – Patrick Lane: The Art of Listening to Connect with Your Customers

MarTech Cube

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