Most PR folks still maintain a buckshot mentality with whom to pitch for editorial content, whom to pitch for exclusives, whom to pitch for premieres, etc.  With most PR companies, (including ourselves earlier on in our development) it appears as if everyone is haphazardly casting the widest net possible just to see what they can get.  That’s ineffective for the artists, and it exasperates the writer who watches their inbox become a monster.  When a writer does decide to feature an artist pitched by a publicist, you then bear witness to posts splattered across the Internet over a number of weeks, while the band’s social networks are not efficiently pointing current fans to an influential writer responsible for good editorial coverage. The band’s social network is not creating the best fan experience, nor are they using their fanbase to help generate new readers to worthy sites with writers who have taken the time to dig into their creation.

No matter how small or large an artist’s fan base is, a structured media roll out has a much greater effect when it’s efficiently managed from all sides – social media, online magazines, blogs, traditional print – across all the visible networks of the artist’s current fan base, as well as our own networks. Correctly implementing this sort of viral sharing, the artist gains a larger potential reach to other fans.

https://sweetheartsoftheprisonrodeo.bandcamp.com/album/pigs-in-the-bull-ring-humans-like-beasts
Sweethearts of the Prison Rodeo are a Falkirk collective feat members of Y'all is Fantasy Island. New LP ‘Pigs in the Bull Ring’ (humans like beasts). A concept album that explores the intertwining nature of human and animal behaviour through the retelling of stories, brought by the fascist ghost of Mussolini in dreams of absent-minded transgression. It also touches upon misogyny, pornography, astronomy, ancient pagan tribes and auto-erotic cannibalism.

Glasgow indie-folk-pop five piece Captain and the Kings is formed around the songs and voice of Steven Finnie. Joined by sister Jolene, wife Lindsay, human metronome Jamie and part-time bass player Jim, the band’s background in folk music gives their melodic harmony-driven pop an authentic heritage.

As a duo the siblings enjoyed extensive support from Tom Morton on Radio Scotland, and Jim Gellatly on XFM, toured the folk festival scene, and landed a demo deal with Polydor Records. Later as a full band they played Tartan Heart Festival in 2008.

Immediately upon releasing their new material in 2011, the band received support from Radio One, Amazing radio and made a Radio Scotland single of the month for their track 'It is the mercy'. Their live performances this year has included gigs at Celtic Connections, King Tuts & The Black Sparrow and the band recently played a sell out show as part of Glasgow's West End Festival. 

Scottish Indietronica / Collaborators / Songs for folk who feel like they're swimming against the current.

Louise Ward freelance musician, book for entertainment and events;
WEDDING CEREMONIES, KIDS' & ADULT PARTIES, AND MUSIC TUITION.
Louise also performs in the folk/blues/pop band Martha and The Moodies.
www.soundcloud.com/marthamoodie

Bookings available for:
WEDDING CEREMONY SINGER AND PIANIST
KIDS' POP STAR PARTIES (kids aged 5-15)
BOUNCE & SING TOTS' PARTIES (kids aged 1-4)
SINGING LESSONS
GUITAR LESSONS
PIANO LESSONS
HEN DOs POP DIVA ENTERTAINMENT
EVENTS BAND ENTERTAINMENT
 
For more informationLIKE Louise Ward Music on FACEBOOK or email lward10@hotmail.com

Glasgow band with a strong, fresh vocal focus. 

New folk - Americana - Country - Rock 'n' Roll

Former front gal Louise Ward from Louise Against The Elements has turned onto a new project with a new  sound, people & completed with a new name: Martha and the Moodies!
Embracing a love for Folk and Americana, Martha and The Moodies duel heart felt melodies with a twist of Blues fulfilling a desire for humble pop music as sweet as pie. 

I can be the treble baby you can be the bass...

Disquieting ALT POP for the socially conscious . . . Vote for the Vulture Party

The Insomniac Project are a new 6 piece disco infused electronic pop group from Glasgow combining live instruments with polished electronic production and pop sensibilities.

The group perform as a live band, perform DJ sets and remix other bands tracks that they like.

Martha and The Moodies is following