Since launching in April 2006, IF… u want it has provided the majority of Birmingham’s most talked about parties.
      
      Over the last two and a half years, IF’s weekly venue at Bushwackers has witnessed some of the city’s most extravagant and innovative events.
      
      The synergy of showcasing the freshest up-and-coming DJ talent with the attention to detail and diverse themed events has elevated IF to a national status. The reputation of IF has generated an eclectic mix of regular members and countrywide newcomers,
      week in, week out.
      
      The huge success of two years of weekly sell out events and strong IF brand status have led S.O.U.P Media to become multi-national with their international tour during the summer of 2008.
      
      IF.. Events
      The IF weekly after party at Bushwackers has experienced a collection of varied themed events. Thanks to participation from IF’s clientele, these events have been the most memorable of all and always leave IF’s members anticipating the next themed event.
      
      Over the years the themes have included, the Pirates of the Caribbean, a Pyjama party, Bad taste party, Wild Wild West, Circus freaks, 2 Halloween balls and not forgetting the New years eve 2007 Pimp’s and hoe’s special.
      
      IF’s retail association events
      Alongside the IF weekly after party at Bushwackers and the International summer tour across Ibiza and Marbella, S.O.U.P Media have also catered for a number of popular companies such as G Star, Calvin Klein, Diffusion, Tony & Guy and Bad apple hair, seeking brand association with the fashionable and glamorous image of IF.
      
      The IF team
      Offering a fresh approach to the standard club music policy,
      the IF resident DJs are a collection of the finest up-and-coming talent throughout the Midlands. They never fail to impress by continuing to leap straight over the traditional music boundaries, and were acclaimed for playing back-to-back sets during the International tour dates.
      The fusion of the glamorous regular IF crowd, with the bright talent from the DJs who mix together a collection of their freshest jackin’ house, vocal classics and electro, sets IF apart from any of its competitors. These assets generate a priceless party atmosphere, and a forever-popular brand of events.
      DOORS OPEN @ 1am Till 7am. £5 for ladies b4 1.30am £10 after.

Everything Maya Jane Coles
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