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Canada: kemp@feldman-agency.com / joe@feldman-agency.com

Jef Lyte (born Jared Johnson) is an American Hip-Hop artist; one of the very few who has the power to merge ingenious lyrics and melodies with staggering deliveries that could not be described as anything less than super human. From breathtaking performances to mild hand gestures, Jef Lyte displays a natural iconic appeal that is soon to be recognized internationally.
     Born September 2nd in Brooklyn NY, the 25-year-old wordsmith could boast of his accomplishments but he prefers to let his work ethic speak for itself. That is a rare trait for someone who has worked with Grammy award winning artists, captured the attention of multiple labels and received major media coverage (including radio play on both Hot 97 and 105.1; the two biggest Hip Hop stations in the north east). However; despite having a solid resume, the young trailblazer is far from satisfied. “I’ve come a very long way just to get to a starting point. That’s basically where I am now … just getting started” says a very confident Jef Lyte.
     Throughout his early life, change was a constant theme for Jef Lyte. As a result, he developed a genuine appreciation for versatility and adaptability, which clearly shows through his music. Growing up, he and his family moved several times along the east coast. Ultimately, their roots were planted in New Jersey which is where he began to pursue his passion for creative arts. At the young age of 13, Jef began writing and producing original songs.
     As he got older, his love for Hip Hop became his compass while he found himself navigating through the influence of an increasingly violent community. By following his passion, Jef Lyte was able to establish himself as a song writer and avoid the death traps that he frequently witnessed his peers fall into.
     In 2011, Jef Lyte signed his first record contract with FoQus Music Ent. LLC, an independent label based in New Jersey. FoQus® was deeply connected to the state colleges as well as the local party scene, which gave Jef Lyte a platform to engage with a larger crowd and develop his artistry. Thereafter they became the fastest growing independent label in the region and it wasn’t long before their energy was noticed by elites in the music business. In 2012 the group connected with K-Mack; a multi-platinum producer whose credits include works for Beyoncé, Mariah Carey, Lady Gaga and others. K-Mack immediately recognized Jef’s talent and introduced him to a higher level of the industry which is where he developed his “sound” as well as the overall star quality that he now exuberates.
     Jef Lyte is preparing to make an explosive debut after taking ample time to perfect his craft, solidify his brand and focus on his solo career. He has earned respect and support from a few of the most influential taste makers in the game; including the multi-platinum selling Hip-Hop icon “Fabolous”. He invites you to follow him and be a part of his journey as he carves out his legacy.
     “Music is all I think about. It’s changed everything around me as well as everything within me. My plan is to reciprocate that energy and change the music world on a major scale. To what level exactly, I don’t know. I’ll know once I’ve done it. Until then, my pen won’t stop moving” – Jef Lyte.

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