Theme song to the DanJanifesto. Composed by Sam Godin.
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Theme Song

A former editor discusses the publishing industry's stubborn reliance on hunches rather than data. 

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The Gatekeeper is Guessing

Good content connects. It empowers, educates, entertains. It inspires, instructs, impels.

But just producing it and perfecting it are not enough. Even the best content will be robbed of the opportunity to do these things if it's not delivered to the right person(s), at the right time, in the right way. You need a strategy, or your good work will not perform as intended.

I am an independent advisor and content strategist, specializing in helping investors, publishers, authors, and content creators of all types make the most of the opportunities afforded by the new world of publishing. 

Creating change is important work. It is most fulfilling when it leads to obvious improvement and tangible progress. It almost always requires the help of others, and it is often built around good content.
Like you, I am more than just my job or a list of the positions I've held. I am what I contribute, and I've got a lot more work to do.

*** 

More featured articles, videos, podcasts, and other writing at http://MBOEZI.COM.


The Gatekeeper is Guessing

Michael Boezi

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