In October 2014, after nine full months of running my new business, I took the time to assess my progress and take a critical look at my performance to date. What I found challenged my initial assumptions. Informed and inspired by conversations with my mentors, friends, and clients, I decided to make some changes to my business. What follows is a podcast that exposes my thought process, in the hopes that others can learn from my experience.

To read the complete 4-part series (including videos) use the following links: 

Testing My Assumptions: Pulling Back the Curtain on My Business
Series Page (all posts): http://bit.ly/testing-my-assumptions
Part 1: Introduction—Redefining Your Ideal Customer http://bit.ly/testing-assumptions-pt1
Part 2: Authors—Finding the Sweet Spot of Your Business http://bit.ly/testing-assumptions-pt2
Part 3: Publishers—Firing One of Your Customers http://bit.ly/testing-assumptions-pt3
Part 4: Entrepreneurs—Refining Your Value Proposition http://bit.ly/testing-assumptions-pt4

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Copyright 2014 Control Mouse Media, LLC
This content is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 2.0 United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-nc-nd/4.0

Published by Control Mouse Media, LLC Boston, MA  http://controlmousemedia.com

Some rights reserved. Unauthorized use is a violation of applicable copyright laws.

All views or opinions expressed in this podcast and its description are solely those of the author and do not represent those of the author's employers, past or present.

To hear more from Control Mouse Media: http://soundcloud.com/controlmouse

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Music credit: Cataclysmic Converter http://bit.ly/cataclysmic-converter.

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Testing My Assumptions: Pulling Back the Curtain on My Business

Theme song to the DanJanifesto. Composed by Sam Godin.
samgodin.com

Theme Song

Good content connects. It empowers, educates, entertains. It inspires, instructs, impels.

But just producing it and perfecting it are not enough. Even the best content will be robbed of the opportunity to do these things if it's not delivered to the right person(s), at the right time, in the right way. You need a strategy, or your good work will not perform as intended.

I am an independent advisor and content strategist, specializing in helping investors, publishers, authors, and content creators of all types make the most of the opportunities afforded by the new world of publishing. 

Creating change is important work. It is most fulfilling when it leads to obvious improvement and tangible progress. It almost always requires the help of others, and it is often built around good content.
Like you, I am more than just my job or a list of the positions I've held. I am what I contribute, and I've got a lot more work to do.

*** 

More featured articles, videos, podcasts, and other writing at http://MBOEZI.COM.


Testing My Assumptions: Pulling Back the Curtain on My Business

Michael Boezi

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