REZ, presents:Measure Divide - Runstrom EP (REZ 011)

Measure Divide is the new face in Rez.Measure Divide is the new project of music producer Fahad Ahmad who is better known to us as one half of techno powerhouse duo Subfractal. After working for more than five years pushing the envelope of Techno under the Subfractal moniker, he decided to start a new platform for his own expression.His commitment to finding new and innovative techniques to produce groundbreaking techno led him to start this project. After hearing the first few productions it comes without a doubt that Measure Divide is his channel to satisfy his thirst for earth shattering deeper, harder and darker techno.

The distorted sound design, rumbling low-end and big fluxes of synths are essential to his sound and are showcased in his productions.With more productions being made in his Toronto studio, expectations are soaring high for the talented artist and 2012 will be the year when all will be unveiled

[REZ011] Runstrom (Original Mix)

In 2012, Fahad Ahmad had already been touring internationally for eight years as part of a DJ/production duo, but when he stepped out on his own as Measure Divide he truly found his voice as a DJ and producer of intelligent, uncommon techno. Simultaneously, the Karachi-born artist launched an events brand, Format, and went on to single-handedly revive the techno scene in his adopted city, Toronto, over the following decade.
 
As a DJ, Ahmad has played everywhere from Berghain to Tresor to Under Club to Boiler Room Toronto. Under the Format banner, he has performed alongside and hosted some of the biggest names in techno, including Jeff Mills, Ben Sims, Perc and Paula Temple, and his productions have been supported by the likes of Ben Klock, Blawan, Cleric and Rodhad. 

But Ahmad has never chased the limelight, and is uninterested in putting out by-the-numbers techno, instead designing nearly every element of each track himself. There’s playfulness and experimentation in his unconventional arrangements, united by a fondness for crunch and distortion and an unwavering attention to detail. 

In 2021, after shelving his solo work for a period, Ahmad launched the new era of Measure Divide with his strongest music to date in the Green Parallel and Evidence of a Rhythmic Pattern EPs on Manchester label Clergy.

Meanwhile, his Format events brand continues to go from strength to strength, recently booking the likes of Blawan, Stef Mendesidis, Daria Kolosova, SPFDJ, Randomer, Setaoc Mass, and celebrating its 9th anniversary in February with a party headlined by Héctor Oaks. 

In an industry in which egotistic and mercenary personalities are all too common, Ahmad’s steady, humble approach is a breath of fresh air. Driven by his passion for the music above all else, and for facilitating experiences that allow others to enjoy it, he is a true linchpin of Toronto’s techno scene, bringing the best of the world to the city and showing the best of the city to the world.