Making Me Nervous - Brad Sucks

I love music more than life itself...Plain and Simple. 

Little Herbert ( don't call me Herbert )  and Cheektowaga Records: Pioneering Diversity in NYC's Rock Scene
Cheektowaga Records stands as a testament to visionary entrepreneurship in the music industry. Founded in 1979 by Herbert "Little Herbert" Vincent Reid Jr., this independent rock label emerged from the vibrant heart of New York City's East Village, defying racial and genre conventions to create a platform for marginalized voices. Little Herbert, a Black American musician and visionary, channeled his life experiences into building a label that would challenge the status quo and leave an indelible mark on the NYC rock scene .

The Genesis of Cheektowaga Records
Historical Context and Foundation
Cheektowaga Records began as Snap Records in 1979 before evolving into its final incarnation. Named after the Seneca word for "Land of the Crab-apples," the label reflected Vince's deep roots in upstate New York while embracing the rebellious spirit of downtown NYC's punk and rock scene. At a time when racial barriers in the music industry were significant, Vince pioneered a space focused on independent rock and college rock, rather than conforming to expectations for Black-owned labels to specialize in soul, R&B, or hip-hop .

Entrepreneurial Vision
Herbert's entrepreneurial journey was fueled by his rejection of societal limitations. Despite warnings that his Black identity would hinder his success, he pursued his vision with unwavering determination. His approach combined non-traditional elements with seasoned musicianship, creating a signature sound that blurred genre boundaries .

Key Artists and Contributions
Cheektowaga Records featured a diverse roster of artists, including:

Box 7: One of the first bands signed to the label, representing Brooklyn's rock scene.

Next Generation: A North Carolina-based group contributing to the label's eclectic mix.

Zane Campbell: A flagship artist whose Appalachian roots blended with electric guitar-driven sound.

Xica Jool (also known as Nacha Mendez or Marghereta Cordero): A flamboyant Spanish-American singer who added club-friendly dance music to the label's primarily rock-oriented catalog .

Challenges and Triumphs
Herbert's path was marked by adversity, including homelessness, racial discrimination, and legal troubles. Yet, these experiences informed the label's ethos and Vince's lyricism, which often explored themes of resilience and identity. His first EP, "A Complicated Man" (2020), encapsulates this narrative, blending blues with rock in a uniquely personal way .

Legacy and Modern Relevance
Though Cheektowaga Records was active primarily in the 1980s, its legacy continues through Herbert's ongoing work. Today, he focuses on his own music while maintaining his commitment to nurturing talent. His recent releases, including "Soul Talking (Me, Myself and I)" (2021) and "The Beat Goes On" (1986 cover), reflect his enduring influence .


For a complete discography and historical context, visit www.cheektowagamusic.com or follow Little Herbert on social media platforms.

É SEMPRE NÓES 🛸👽🏴‍☠️🤯🪐🌌🤘🎃🌬️🔥

Kaylee Farris
Alternative Folk Rock Musician 



“Be the change you want to see in the world” Ghandi

Making Me Nervous - Brad Sucks

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