Deployed is the new single from Joel Wästberg a.k.a sir Was and features a vocal from Little Dragon's Yukimi.  It's taken from upcoming new album "Holding On To A Dream" out 20 September. 

"Holding on To a Dream”, is a mesmerising twisting of genres - from classic soul and old-school hip-hop, to beautifully fresh pop structures. The new record is dense with ideas and adventurous, a sonic-leap forth. “I was interested in having a lusher sound, more rich,” Wästberg says. “With the first record I had this idea that I wanted it to sound like an old vinyl record. I wanted this lo-fi, old-school sound. When I realized that I was actually making another album, I felt a bit scared of the whole thing, but it didn’t take me that long to realise that the only thing I could do was to make something that felt really right in my body and soul. I’ve realised that there’s nothing to be afraid of. I’m ready to explore so much more.”

The sense of exploration resonates throughout the record and can be defined by its start and end points. Opening track ‘Fly Away’ begins the expedition, a gleaming reflection of past insecurities as a jump-off point for the next chapter, all subtle beats and stark bursts of guitars that leap out of the mix.  Elsewhere, ‘No Giving Up’ is a tender recollection of a past relationship, set to an equally affectionate composition, a glowing example of Wästberg’s growing songwriting skills, while ‘The Sun Will Shine’ showcases another side of Joel’s skillset, a playful production full of inspired ideas and nuances; a Les Fleurseque mellow breeze in the heat of the summer.

The record’s boldest moment is reserved for ‘Deployed’, a collaboration with Little Dragon’s Yukimi Nagano. “Me and Little Dragon go way back. I’ve been hanging out with them for many years, and they were very supportive with my first album,” Wästberg explains. “I remember that Yukimi was always asking me if I was making my own music. One day I was working in my small studio room, and Little Dragon were one floor up. Yukimi knocked on the door and asked if she could listen. I played her some of my songs and she said, “This is great, go out and talk to the world!”. That was before my first album. So having Little Dragon as a feature here makes so much sense.”  Beautifully bright and sincere, ’Deployed’ is a perhaps the most vivid pop song that sir Was has released to-date.

A heartfelt accounting of relationships, of knowing when to let go and when to fight for them, ‘Holding On To A Dream’, is a dreamy, groovy treat of a record.

Holding On To A Dream

Deployed (feat Little Dragon)

sir Was - Deployed (feat Little Dragon)

Indie label based in North London…
The home of many fine bands indeed.  Currently home to
POLIÇA, The Go! Team, Field Music, Blue States, The Phoenix Foundation, Haley, Dutch Uncles, Stats, Warm Digits, Weaves, NZCA LINES, Malihini, Menace Beach, Rozi Plain, You Tell Me, Odetta Hartman

Former bass player in The Godspot
Keys and vocals in The Doukhobor Spirit

Hidden gems in my playlists… hit shuffle and enjoy :)

sir Was - Deployed (feat Little Dragon)

Memphis Industries